Liquid Employee Typing on Computer

Digital Marketing Analyst

Allentown, PA

Full Time
Digital Marketing Analyst

As a Digital Marketing Analyst at Liquid, you will work closely with the Digital Marketing team to launch, manage, and analyze the performance of integrated, multi-channel digital marketing campaigns and projects while providing insightful recommendations for optimization and iteration.

Key Responsibilities

  • Analyze the performance of digital marketing efforts across multiple channels, including but not limited to website traffic, social media, email, search engine marketing, display, and SEO
  • Provide strategic guidance regarding digital marketing strategies
  • Build and manage tracked campaign URLs
  • Conduct A/B tests across various digital channels to strategically optimize on-site engagement and lead generation
  • Develop measurement plans and execute recommendations using Google Analytics, Google Tag Manager, and other analytics tools
  • Work with the Digital Marketing team and directly with clients to build comprehensive reports
  • Develop or evolve dashboards and other forms of campaign analysis to report on digital marketing efforts
  • Serve as a point of contact and subject matter expert to our clients on digital marketing activity and performance


  • Bachelor’s Degree in Marketing, Business, Data Analytics, or other related study
  • 3+ years of work experience
  • Excellent communication and presentation skills
  • Strong knowledge of best practices and strategies for optimizing integrated digital marketing campaigns
  • Ability to “tell a story” with data
  • Strong knowledge of Google Analytics and Google Tag Manager
  • Experience with tracking pixels and implementation through Google Tag Manager
  • Experience using data aggregation and analysis tools, such as Google Data Studio
  • Experience with Adobe Analytics preferred
  • Experience collecting data from different sources, including web APIs and internal databases, preferred
  • Ability to thrive in a fast-paced environment
  • Strong attention to detail
  • Team player

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