Liquid Employee Typing on Computer

Digital Marketing Specialist

Allentown, PA

Full Time
Digital Marketing Specialist

As a Digital Marketing Specialist at Liquid, you'll be part of a team focused on launching, managing, and reporting on integrated digital marketing and content campaigns for regional, national, and international clients.

Key Responsibilities

  • Work with internal team and clients to build digital marketing strategies in the areas of PPC, Social Media, SEO, Email, and Analytics
  • Monitor performance of digital marketing channels and tactics that have been implemented and recommending improvements aimed at delivering better results for the client
  • Create detailed reports using campaign data and Google Analytics
  • Research and copywrite for various social media channels, email platforms and landing pages based on campaign scope and goals
  • Monitor competitors of clients for activity, trends, and create competitive analysis reports
  • Experiment with new techniques and technologies to increase the effectiveness of digital marketing

Qualifications

  • Bachelor's degree or higher in Marketing, Communications, or similar background
  • 1+ years proven working experience in digital marketing
  • Current certification in Google Analytics
  • Knowledgeable in PPC, Social Media, SEO, Email and other digital marketing channels
  • Demonstrated understanding of inbound, outbound, account-based and other marketing strategies
  • Ability to thrive in a fast-paced environment
  • Excellent communication and presentation skills
  • Strong attention to detail
  • A natural networker that enjoys connecting people, content and ideas using the latest technology

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