We’re your experienced and trusted team of digital engineers, problem solvers, thinkers, consultants and all-around experts. What we aren’t is a bunch of mindless drones punching the clock just to cash a paycheck. We’re individuals with a wide variety of passions and interests putting our creative minds to work for you.
This is Liquid.
A not-so-scientific survey of our team revealed some interesting idiosyncrasies and preferences:
- 69% get their morning buzz from coffee while 31% prefer to brew up some tea
- While 85% of us are righties and 12% lefties, the remaining 3% claim to be ambidextrous
- We’re a colorful bunch – you might not be able to tell at first, but 42% of us are sporting some ink
- We love pets – 92% have a furry friend of some kind, with dogs being the most popular (woof)
- We have a thing for chocolate in our office, the favorite flavor is Peanut Butter, followed close by Caramel Sea Salt
- While a few of us prefer silence (5%), the majority have tunes piping through our headphones with Rock (30%) & Indie (21%) topping the charts
- Rah, rah! 64% of us are sports fans
- 33% have a musical talent – guitar is the most popular instrument, but if we were a band, the lineup would also include piano, drums, saxophone, recorder, dulcimer & bass clarinet
- Christmas is the favorite holiday for most (45%)
- We love movies of all kinds, but Comedy, Sci-Fi and Action get top billing at the box office
- We celebrate team birthday and service anniversaries with “cake day” once a month – favorite flavors? A tie between vanilla cake with chocolate frosting and vanilla cake with vanilla frosting
Put a Face to the Name
Emily Acanfora is an Associate Art Director at Liquid, specializing in web design and advertising design with quality experience in both design and development. Emily enjoys being involved in every part of the process from brainstorming a concept to designing the very last element on a page and working closely with development to see how her design comes to life.
Emily Ascani is a Project Management Team Lead at Liquid. She is responsible for the coordination and completion of projects for a number of Liquid’s clients. This involves being accountable for managing timelines, deadlines, scope, client approvals and the overall quality of work performed. Emily graduated from Temple University with a degree in Strategic Communication, concentrating in Public Relations.
A technical lead at Liquid Interactive. Jon has over a decade of experience implementing custom technology solutions for a wide variety of clients.
Currently serving as Liquid’s CIO and Director of Application Development, Steve possesses nearly 20 years of experience in professional software development. He cut his technical teeth in the financial industry where he spent a decade developing websites, applications, and line of business applications for a credit card company. It was there he developed a love for marketing and found a home in agency life. A lifelong Lehigh Valley native, he jumped at the chance 5 years ago to join the Liquid family.
Kurt Cannon leverages his more than 15 years of senior leadership experience to oversee the client experience at Liquid. As VP of Client Engagement, he is responsible for the creation of new, meaningful services in the market, the strategic application of those services for our clients, and exceeding client expectations with solid, measurable results. When he’s off the clock, Kurt is either spending time with his wife and three kids, riding his bike in support of The LIVESTRONG Foundation, or active as a member of the Board of Directors for the Pediatric Cancer Foundation of the Lehigh Valley.
Nicole Castelblanco is Digital Marketing Manager at Liquid. She leads the department in the planning, implementation and management of online lead generation programs which include paid and organic search, display, social media, email marketing and analytics.
Jason is a Technical Business Analyst at Liquid.
Jeff Doubek is a Digital Content Strategist at Liquid focused on developing and executing content plans as part of the broader UX strategy for website redesigns, and supporting the creation and execution of content strategies for integrated digital marketing campaigns. Jeff is also a lifelong competitive sailboat racer and youth racing coach.
Kyle works as part of the Technology Department, coding websites, applications and everything in between with a focus on consistently providing work of the highest quality. He is a graduate from Kutztown University with a Bachelor’s Degree in Computer Science. When he’s off the clock, Kyle enjoys bowling competitively as well as keeping and raising tropical fish.
Jenn is a Senior Account Executive at Liquid working closely with clients to develop long-term marketing plans that help achieve their business goals. She interacts with all of Liquid’s in-house teams to conceptualize and execute programs on behalf of our clients. When she’s not working, you can find her catching Pokémon with her two kids…and her husband.
Kaleigh is a Web Designer at Liquid. She designs creative solutions and experiences for our clients, and creates wireframes and interactive prototypes for websites and applications all with the goal of creating beautiful, functional user experiences. Kaleigh is a graduate of Millersville University with a degree in Interactive and Graphic Design. She enjoys spending the majority of her free time with her family, friends and dogs.
Ben is a Web Developer at Liquid. He helps design, code and maintain a variety of websites and applications for clients while adhering to their business’s requirements and specifications. When he’s not in the office or pretending to be on the 20th season of the Bachelor, Ben can usually be found struggling to learn how to cover his new favorite song of the week on his guitar.
Ken is a Senior Account Executive at Liquid Interactive. It is within this role that his sixteen-year career experience shines. His core responsibility is to grow and foster client relationships with Liquid. He is an attentive listener and overall problem solver, recommending creative solutions to solve business problems. If he’s not helping clients, he is most likely hunting for toys (action figures) to add to his already vast collection or spending time with his wife and three-year-old son, Quentin. Yes, Ken is also a bit of a film buff.
Bhairvi is a Project Manager acting as a liaison between Liquid clients and the internal team by coordinating all aspects of a project through its lifecycle. Her top goal as a PM is making sure the work we produce is on target, on budget and on time. In her free time, Bhairvi enjoys painting and curling up with a good non-fiction book.
Leigh is a Technical Lead on the development team with a focus on LAMP and LEMP stack development. Drawing on over 25 years of information technology experience, he brings a wealth of cross technical and methodological experience to create solutions for clients and provide mentoring to other developers. When he’s not busy being a guru, Leigh enjoys spending time with his daughters at home.
Gary Jewell is a video veteran with 30 years experience. From one-inch tape to digital, there’s not a single format Gary doesn’t understand. With a background in television, Gary has honed his storytelling skills in a way that lends clients not only technical expertise, but also the ability to craft a compelling and creative story.
Ray is a Senior Applications Developer at Liquid. He is responsible for creating and maintaining websites & mobile applications, as well as fueling the Mac vs. PC rivalry in the office. When he is not at Liquid, Ray enjoys spending time with his family and teaching at LCCC.
Victor, a graduate of Kutztown University, is a visual media designer with the video team at Liquid. He assists with shooting and editing video, photographic services, concept creation, video sales and more. In his spare time, Victor photographs and films weddings and live music. He also enjoys spending time with his wife and friends, and he is currently earning his MBA at Kutztown University as a graduate student.
Kyle is a Web Developer at Liquid with a focus on pixel perfect web development, where he assists in the creation of high quality, technical solutions following industry best practices that exceed our clients’ expectations. He is a Kutztown University grad with a focus on graphic design, advertising, and web development. When Kyle’s not working, he’s out and about skateboarding the streets of Emmaus, reading comics on his front porch, or hiking with his corgi.
Josh is a Web Application Developer at Liquid. As part of Liquid’s development team, he is responsible for building the technical structure of and maintaining our clients’ websites and web applications, as well as investigating and implementing new solutions to suit their ever-changing needs. When he’s not hammering away at his keyboard, Josh can often be found playing his guitar or sharpening his skills at various strategy games.
Dolan is the Motion Graphics Artist at Liquid. He develops compelling creative solutions by combining various types of media including audio, video, illustration, photography and animation to effectively and creatively communicate a message through motion. His projects range from creating titles or visual effects for live video to bringing illustrations to life through animation. Outside the office you’ll probably find him playing his drums or skateboarding.
Lina is the Client Experience Manager. She assists clients in understanding what their experience will be, and helps guide them throughout their journey with Liquid; making every engagement smoother and simpler on both their end and ours. When she’s not at work, you can find this enthusiastic wife and mom multitasking between the things she loves – family, cooking, and DIY projects.
John is a Senior Application Developer at Liquid. He works with many of our clients developing and implementing Web-based applications using Microsoft .Net and Open Source technologies. John is a certified Sitecore and Umbraco developer. Outside of work, John can be found out on the soccer field, or enjoying time with his wife and 4 girls.
Bret Ludlow is the Director of Digital Marketing at Liquid. He oversees the strategic direction of the Digital Marketing Department focusing on growth strategies, innovation and solution development. Bret received his degree from the Fox School of Business at Temple University. He plays an active role in the Lehigh Valley Community as the Immediate Past President of the Young Professionals Council for the Chamber of Commerce.
Jim is Liquid’s President and CEO. He is responsible for attracting, training and retaining the very best employees and overseeing that all client promises are kept. Jim is fully committed to ensuring Liquid’s long term, independent viability and relevance to ever evolving client requirements. He has many children and grandkids and nurtures them with his wife of many years, Sherri.
Steve Luvender is a User Experience Designer at Liquid Interactive, where he works with organizations to design and implement solutions that delight people and create business results.
From the “ground-floor” days of dial-up to the surge in mobile and social media, Executive Vice President Doug Mancini has left an indelible creative stamp on countless global brands while remaining the office “rock,” proving a high-intensity thinker can be astoundingly low-key. (Something his clients – and four kids – tend to appreciate).
Emily Massaro, Digital Marketing Strategist, works with Liquid’s clients and internal teams to build comprehensive digital marketing strategies. She also creates & implements campaigns, and monitors their success while they run and after completion. Emily got her foot in the door at Liquid through our internship program, and turned the experience into a full-time gig after graduating from Ithaca College in 2015.
Jason is an Account Executive at Liquid working with clients as a consultant in the development and implementation of interactive solutions to help clients meet their business goals. He also collaborates with all of Liquid’s in-house teams to conceptualize and execute long-term marketing programs. When he’s not in the building, Jason is most likely out on a golf course looking for his golf ball.
Alison is the Senior Manager of Integrated Marketing at Liquid. She’s a digital media maven who has worked with some of the largest and most recognizable brands in the business crafting custom solutions for her clients in the digital space. When she’s not at work, you can find this high energy wife on a bike! She’s a certified spin instructor who thrives on leading the pack and is Peloton obsessed. If she’s not spinning, she’s out chasing her puppy around outdoors.
Wayne Middleton acts as the creative inspiration for both our client brands and the design team at large as Creative Director of Liquid’s Design Department. Wayne is collaborative and inventive, educating and challenging his team to think outside the box. When he’s not designing, our resident Brit can often be found waist deep in water trying to outsmart fish.
Brian is Director of Video at Liquid. He has contributed to thousands of broadcast, corporate and commercial video productions. As camera/lighting director, Brian’s work has been seen on ABC, CBS, NBC, PBS, Discovery ID, ESPN, The Oprah Winfrey Network, TruTV, TLC, The History Channel, Animal Planet, HGTV, NatGeo and more. Whatever the project and whoever the client, Brian’s unique presence behind the camera makes any production better.
Kelly Planer is the Video Services Manager at Liquid. For almost two decades, Kelly has written, directed and produced across all media touch points: Thirty-second commercials, long form documentaries, social media, blogs, training programs, live broadcasts and web. She particularly enjoys persuasive, emotionally-charged projects that influences positive behavioral change. Her skills have been recognized with several Telly Awards, a PA Broadcasters’ Award, and three Mid-Atlantic Emmy nominations.
Alex monitors and plans strategies and campaigns surrounding SEO, SEM, social media and analytics for our clients as a Digital Marketing Strategist at Liquid. When she’s not working or studying for her Master’s degree, Alex enjoys playing golf and the piano, and spending time with friends and family.
Laura Pruitt is Liquid’s Marketing & PR Manager. She is responsible for planning and executing Liquid’s marketing efforts, leveraging the skills and expertise available within the Liquid team. Laura got her start at Liquid as an intern in the summer of 2009, worked part-time throughout her senior year of college and was hired full-time in 2010. Outside the office, Laura proudly wears the titles of wife and new mom.
Justin is a Project Management Team Lead at Liquid. He manages projects throughout their life cycle, making sure client expectations are met, deadlines are hit and budgets are stuck to along the way. Outside the office, he’s an active member of the Lehigh Valley YPC.
Justin is a Project Manager at Liquid, where he works with Liquid’s clients and internal departments to plan, coordinate and manage a wide range of projects from signing to completion while ensuring those projects are successful and meet all client expectations. Justin enjoys football, dogs, food, Batman movies/comics and working out, while also enjoying a bag or two of Doritos.
Shawn Thomas is a Digital Marketing Strategist at Liquid. Shawn supports the Digital Marketing team by actively searching for new marketing opportunities and platforms that might benefit Liquid and Liquid’s clients, among other responsibilities. He also works closely with Liquid’s video team both at video shoots and with video editing. Shawn graduated from Kutztown University with a degree in Electronic Media.
Jodie is Liquid’s Finance Manager, responsible for the financial health of Liquid. In her time, she cares for a household full of pets and travels around the globe with her best friend & husband of 17 years.
Larry has over 20 years experience in interactive media, delivering innovative and functional solutions for heavy hitters like Mack Trucks and Air Products. As our CTO and Chief Architect, Larry crosses the divide between the left and right brain to produce experiences that are compelling, easy to use and scalable.
Countdown to 10 Years
Keep following along as we countdown to Liquid’s 10-year anniversary with “10 Things You Should Know about Liquid.”
About Liquid Interactive
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.