It’s no coincidence that Liquid is based in the Lehigh Valley. A company like ours could exist anywhere – Philadelphia, Harrisburg, New York – but the vision and plan from the time Liquid was founded 10 years ago has been to be a fresh, best in class marketing technology company bringing jobs to the Lehigh Valley. Why here? It’s our home – we believe in the Lehigh Valley and want to see it continue to thrive.
We truly care about our local community, because we’re part of it. This is where we live, work and shop. It’s where we’re raising our families. We want to do our part to make it a better place, not just for our own families, but everyone who calls it home. Liquid is dedicated to giving back to the community by lending a helping hand to those who need it.
I’m really proud to be able to say that we do a lot, both collectively and as individuals. As a company, we carry out four initiatives per year in support of local community organizations. Our team members are active in the community individually as well; 36% volunteer in one or more community organizations, including serving on boards, coaching athletics, mentoring, working in animal shelters, volunteering in their churches, volunteering in homeless shelters and much more.
Our Program for Giving Back
Our formal community focus program is made up of four unique initiatives per year, one each quarter. We select the initiatives with two goals in mind – impact and variety.
It’s important for us to actually make a difference with our initiatives. We want be more than a drop in the bucket; we want to make an impact. Our initiatives were chosen keeping in mind the size of our company, our location, our skill sets and the types of charitable work our team members are interested in, among other factors.
Secondly, we made a purposeful decision to have variety in the “asks” of each initiative. What we didn’t want was a program that asks employees to open up their wallets every quarter. While financial support is one way that our team often gives back, others are more comfortable giving time, talents or other resources. We also wanted the groups of people we’re helping to be varied. We’re a diverse group ourselves, and we each have different causes that tug at our hearts and get us excited about pitching in.
The Organizations we support
With those goals in mind, these are the four initiatives we took on this year and the impact we’ve made so far.
Q1 – Spread the Love Food Drive
In the month of February, we held a drive collecting non-perishable food and personal care items in support of Second Harvest Food Bank. With the help of neighbors in our building and visiting clients, our team collected 900 pounds of food and $300 in monetary donations, a total donation equivalent of 3,600 pounds.
Q2 – PCFLV Run/Walk to Live
In Q2, we drew on our team’s talents and athleticism. We supported the Pediatric Cancer Foundation of the Lehigh Valley’s annual Run/Walk to Live. Our creative team designed this event logo and t-shirt and supplied supporting promotional graphics as well. More than 20 team members laced up their sneakers and ran or walked in the event.
Q3 – Liquid Drops for Life Blood & Bone Marrow Registry Drive
In August, we asked our team to literally roll up their sleeves and save lives. We held a combination blood drive and bone marrow registry drive in partnership with Miller-Keystone Blood Center and Be the Match. 23 pints of blood were donated – that’s 23 lives saved! – and six people were added to the national bone marrow database – potential matches for the 18,000 people in need of a transplant annually.
Q4 – Toys for Tots
As we approach the holiday season, we’re preparing for our Q4 initiative – collecting for Toys for Tots. Liquid will be an official toy drop location for Toys for Tots, collecting toys for local underprivileged children who might otherwise not have any gifts under the tree this year. If you visit Liquid HQ between early October and early December, consider bringing a new, unwrapped toy to help us spread some joy to deserving kids this holiday season.
I’m so proud of what we’ve accomplished this year as a team. The impact we’ve made wouldn’t have been possible without the participation of many individuals working together.
Feeling inspired? Want to do something to help right now? Our friends at PCFLV are hosting a great event on September 25th – Gears & Beers. It’s a jam-packed festival with cycling, beer tasting, food trucks and live music, and all proceeds benefit local kids fighting cancer.
Countdown to 10 Years
Missed #9? Check out “Why We Don’t Outsource”
Keep following along as we count down to Liquid’s 10-year anniversary with “10 Things You Should Know about Liquid.”
About Laura Pruitt
Laura Pruitt is Liquid’s Marketing & PR Manager. She is responsible for planning and executing Liquid’s marketing efforts, leveraging the skills and expertise available within the Liquid team. She also leads Liquid's community engagement program focused on lending a helping handing to those in need.