Awarded "Best in Class" Status by the Interactive Media Awards

We are pleased to announce that our work on Gap International's website redesign has been recognized by the Interactive Media Awards with a Best in Class award in the Professional Services category. The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. went through a comprehensive judging process and achieved high marks in each of the judging criteria. Only a fraction of sites in the IMA competition earn a Best in Class award each year.

The five criteria each website is scored on are design, content, feature functionality, usability and standards compliance & cross-brower compatibility. A score of 0-100 is awarded for each criterion, with a maximum total score of up to 500 points. Websites receiving an overall score between 480 and 500 receive the Best in Class award. The individual scores for the Gap International website are listed below.

  • Design: 95
  • Content: 98
  • Feature Functionality: 100 (a perfect score!)
  • Usability: 93
  • Standards Compliance & Cross-Browser Compatibility: 94

The website not only met, but surpassed the basic standards of excellence that comprise the web’s most professional work.

About the Interactive Media Awards:
The Interactive Media Awards competition accepts nominations from around the world from agencies, marketing departments and individual web designers and graphic artists among others. IMA recognizes the highest standards of excellence in website design and development and honors individuals and organizations for their outstanding achievement. The competition is designed to elevate the standards of excellence on the Internet.

About Liquid Interactive:
Liquid Interactive is a leading digital marketing agency serving important national and global brands. By understanding our clients' strategic goals and value propositions, Liquid delivers interactive solutions that drive business impact and value. Liquid specializes in strategy and insight, user experience (UX) design, creative design, website development, search engine optimization, social media optimization, video production, motion graphics, mobility consulting & development and interactive technologies.

For additional information, contact:
Doug Mancini, Executive Vice President
Liquid Interactive

Liquid Interactive

About Liquid Interactive

Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.