Having a Mobile Friendly Website is a Must
In the world of search engine optimization (SEO), change is the only constant. Staying on top of the change is a must if SEO and being found on Google is vital to your business. Often, a change will occur overnight and cause a shift in how we optimize for search. This is not one of those times.
Google has been saying for many years that the future of search will be through mobile, and that future is here. If your website is not mobile friendly, you are now officially behind the curve.
Google Adds Mobile-friendly Tags
In mobile search results, Google is now indicating whether or not your website is mobile ready with a tag under the URL that says ‘Mobile-friendly’.
Google Tests Mobile Ranking Factors
More importantly, last week Google announced that they began testing search ranking factors that take into account whether or not your website is mobile ready. In the past, the mobility of your website would only affect your rankings in mobile search. Now, it will also affect your rankings in desktop search.
Is Your Website Mobile Ready?
Want to know if you pass the test? Along with last week’s announcement, Google also released a new mobile-friendly testing tool that will show you whether or not your website passes the requirements for mobility and has earned the tag in mobile search results.
Creating Mobile Friendly Website
At Liquid, we have and will continue to recommend using responsive design for new or redesigned websites; it is the simplest and most effective way to build a mobile-friendly website.
Some businesses choose to have different URLs for their mobile website (such as m.domain or /mobile); however, employing mobile-specific URLs can be messy and it is very easy to make mistakes in the process.
It is important to know what the options are and which path would be the most beneficial for your business. If you need help or aren’t sure where to start, our SEO and mobile experts are ready to help.
About Liquid Interactive
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.