Picture this: Every week, your company is having office-wide happy hours, attending community events, launching projects, and more. But, because you are so busy, you just throw together a couple of random social media posts a month, rarely capturing these kinds of happenings. You never really saw the value in putting time and energy into a Facebook page or an Instagram account for your company.
However, you keep seeing the success some brands are having when they showcase their company’s culture, and you can’t help but think, “Could we do that? Should we do that? I mean we have an established culture, we just don’t showcase it.”
Spoiler alert, you can and should!
Why You Should Showcase Company Culture on Social Media
When you share a positive and well-rounded look of your company on social media, you are communicating to potential job candidates, current and potential customers that you not only get work done, but also enjoy the work you are doing. Because who wants to work for or with a company that isn’t doing either?
Now that you know why you should showcase your company’s culture, let’s get into how you can. Below are some ways that you, too, can proudly display your company culture on social media.
Step 1: Establish what makes your company unique
Is it the way you handle birthdays and anniversary celebrations? Maybe it’s how you treat your clients! Or is it the company’s community involvement?
Whatever it may be, establish that first! Come up with something that fits your unique style and run with that. If your “thing” is celebrations, highlight birthdays! If your “thing” is community involvement, do a monthly non-profit highlight! It will separate you from the rest.
Step 2: Show off your style!
Now that we’ve established what makes you unique, here are some ideas for showing it to the world on social media!
Showcase Your Employees
Maybe your company won an award for a project one department worked on or one of your employees made a difference in your community! Your employees – and their work and involvement – reflect your brand and should be shared.
Give Your Followers an Inside Look
90% of young adults ages 18-29 are on social media. Additionally, a third of millennials say that social media is one of their preferred channels for communicating with businesses. Your social media channels are the first place job candidates will go to get a better feel for what it’s like to work at your company, so use them as such!
Utilize Instagram stories or a branded hashtag on Twitter to highlight a function of your business through the eyes of your employees! Maybe it’s an Instagram story takeover or just snapping a quick picture at your company outing.
Have some fun celebrations going on at the office? Maybe your company is running a charity event during the holidays like Liquid’s Toys for Tots toy drive! Be proud of what is happening within the walls of your business and share that with your audience.
Ultimately, you will know what type of company culture content will suit your business based on a combination of what makes you unique and the industry you’re in.
At the end of the day, it’s all about having fun and showing off what makes you, you.
Do you need help building a strategy to showcase YOUR brand? Contact us today!
About Riley Charles
As a Digital Marketing Associate at Liquid, Riley researches, develops and manages strategies for a variety of channels and projects. She graduated from Penn State and started her journey with Liquid as an intern. She brings with her a passion for the digital industry and all things digital marketing.