We had a great time at Lehigh Valley TechFest at ArtsQuest in Bethlehem this year, which provided a coming-together of industry experts and those wanting to learn the ins-and-outs of digital marketing and technology. Two of our directors headlined top panels throughout the day Larry Wolfe and Len O’Neal led panels speaking and educating about mobility and online lead generation respectively. 

Larry on Leveraging Mobile Technologies

Larry Wolfe, our Director of Mobility here at Liquid, participated in a panel focusing on the importance of incorporating mobile strategies into overall digital marketing strategies to capitalize on the exponentially-growing use of mobile devices.

Larry shared several eye opening statistics to stress the importance of mobile preparedness: 

  • There are 6.8 billion people on the planet where 5.1 billion own a cell phone while only 4.2 billion own a toothbrush.
  • There are more iPhones sold per day than people born in the world per day.
  • 61% of people have a better opinion of brands when they offer a mobile experience.*

Larry also walked the audience through a Liquid case study to show the impact a responsive website can have on engagement and conversions for a major organization showing why it’s imperative to have a mobile plan. 

Len on Online Lead Generation

Len, Director of Strategy & Insights here at Liquid, led the panel focusing on online lead generation, specifically. Len specifically focused onthe planning phase of the process. 

As Len stated, the planning process starts with Discovery, which includes defining a campaign’s concrete goal, strategy, and objectives and also considering the following questions when developing:

  • What does a qualified lead mean to you?
  • Audience 5 W’s – Who, What, When, Where, and Why
  • What are your capabilities to support post-lead capture?

What will you measure and how will you measure it? After the initial questions are answered and the Discovery phase is completed, a lead generation campaign will move on to finding The Right Mix, which is finding the specific digital channels and assets to include in a campaign. The options are varied and depend on your goals, target audience, and budget which can encompass social media, search marketing, content marketing, display advertising, and more. Ultimately, integrating these channels and assets as well as keeping messaging consistent across the board is what is going to make a lead generation campaign successful.

If you have any questions about mobility, lead generation, or even Lehigh Valley TechFest, feel free to send us an email at info@liquidint.com

*Source: liquidint.com/mobility

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About Liquid Interactive

Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.

Published Dec 05, 2014