Liquid Interactive recently produced two television commercials for Men's Health, the world's largest men's lifestyle magazine, published by Rodale Inc, as a broadcast solution to promote the health, fitness, relationship and nutrition features of the popular men's brand.
To create the commercials, Liquid was responsible for location selection, casting, scheduling, directing, music choice, final edit and audio post production. Video Services Manager, Kelly Planer says, “It’s a real honor to produce broadcast video for Rodale, and wonderful to be recognized by Men's Health, an iconic brand with a worldwide readership of 24 million across 47 countries.”
John Phelan, Executive Director, Consumer Marketing at Rodale Inc., says, “I’m thrilled to continue to work with Kelly Planer and her team. Liquid brings a lot of creativity and talent to the table. They make the process simple for Rodale. The result is always quality.”
Liquid’s Video team, in addition to Planer, included Director of Photography, Brian Noreika and Editor, Gary Jewell. The Men’s Health commercials are currently airing on Spike, ESPN, NFL, as well as other male-targeted cable networks.
About Men's Health:
Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men’s Health is the best-selling men’s magazine on newsstands and provides its 12 million readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 47 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).
About Liquid Interactive:
Liquid Interactive is a leading digital marketing agency serving important national and global brands. By understanding our clients' strategic goals and value propositions, Liquid delivers interactive solutions that drive business impact and value. Liquid specializes in strategy and insight, user experience (UX) design, creative design, website development, search engine optimization, social media optimization, video production, motion graphics, mobility consulting & development and interactive technologies.
Watch the commercial on YouTube.
For additional information, contact:
Kelly Planer, Video Services Manager
About Liquid Interactive
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.