At Liquid we are always striving to do better. We view each project as a fresh opportunity to apply our combined knowledge and experience to produce the best results possible for our clients. In addition to validation from our clients’ business results, awards competitions are a great opportunity to get an unbiased outside perspective on the work we’re producing. With that in mind, we are extremely proud of our team for the outstanding work they put into the NationalPenn.com redesign.
The site was just awarded Best in Class status by the Interactive Media Awards Q1 competition in the Banking category. The site received our highest score to date, with a perfect score in 4 out of 5 categories for a total of 495 out of a possible 500 points. The judges shared glowing feedback, saying “Simply beautiful design. One of the most appealing and user-friendly banking sites I've ever reviewed” and “Everything about this site radiates elegance, grace, quality and professionalism. A world class website in all respects.”
The real success for the redesign is seen through the site’s post-launch achievements. Since the launch, we’ve seen an increase in new users from search, improvement in overall bounce rate and significant increase in mobile engagement. A major contributor to the success of this project was National Penn entrusting every aspect of the redesign to our team and enabling us to take the redesign through our full suite of services. The value they placed on the project allowed us to dive all the way to the bottom, starting with and in-depth research and assessment stage, competitive evaluation, and digital and content strategies before beginning design or writing a single line of code. The understanding gained from this extensive process and the strategy we created informed every decision we made during the copywriting, design and build stages. The results of National Penn’s investment have been a clear success, and a continuing partnership with Liquid for all their digital marketing needs.
About National Penn
National Penn Bancshares, Inc., with approximately $9.8 billion in assets, is a bank holding company headquartered in Allentown, Pennsylvania. National Penn Bank operates 127 branch offices throughout Pennsylvania, New Jersey and Maryland. National Penn’s financial services affiliates are National Penn Wealth Management, N.A., including its National Penn Investors Trust Company division; Institutional Advisors LLC; and National Penn Insurance Services Group, Inc. For more information, call or visit any branch office or contact their Information Center at 1.800.822.3321, 7 days a week.
About Liquid Interactive
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.