Liquid Interactive has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards for its work on the Health Partners Plans website. The honor recognizes that the project surpassed the standards of excellence that comprise the web’s most professional work. The website was recognized for its excellence in the Healthcare category.

Health Partners was rebranding to Health Partners Plans and needed a web presence capable of driving their messaging, name and look and feel into the future. They worked with Liquid to design and develop a fully responsive website to educate current and potential members, providers and community members about the organization.

To win an IMA award, entries must successfully pass through a comprehensive judging system. The IMA judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points. Each project is scored using five specific criteria, which a score from 0-100 awarded for each. The Health Partners Plans website received the following scores, for a total of 474 points, earning the Outstanding Achievement award.

  • Design: 93
  • Content: 96
  • Feature Functionality: 99
  • Usability: 94
  • Standards Compliance: 92
  • Total: 474

"This is the second major award received for the website since its launch" says Doug Mancini, Executive Vice President. “Our true judges are our clients and their target audience. Their stamp of approval along with improved metrics is always our first goal. It’s an honor to be recognized by a non-partisan organization like the Interactive Media Awards, affirming what our clients are already telling us.”

About Health Partners Plans:
Health Partners Plans is a not-for-profit, managed care health organization serving more than 187,000 members in the Greater Philadelphia region. It provides a broad range of health coverage options through Health Partners Medicare, Health Partners for Medicaid recipients and its KidzPartners CHIP (Children's Health Insurance Program) plan.  Founded nearly 30 years ago, Health Partners Plans is one of the few hospital-owned health insurers in the country.  Nationally recognized for its innovations in managed care, it consistently receives the highest ratings for member and provider satisfaction.  Learn more about how Health Partners Plans is “doing it right” at HealthPartnersPlans.com.

About Liquid Interactive:
Liquid Interactive is a leading interactive marketing agency serving important national and global brands. By understanding their clients' strategic goals and value propositions, Liquid delivers interactive solutions that drive business impact and value. Liquid specializes in interactive strategy and insight, user experience (UX) design, creative design, website development, search engine optimization, social media optimization, web video, motion graphics, mobile web and interactive technologies.

For additional information, contact:
Douglas Mancini, Executive Vice President
Liquid Interactive
TEL: 484-397-4171
doug.mancini@liquidint.com

Liquid Interactive

About Liquid Interactive

Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.

Published May 23, 2014