We’re excited to share that Melanie Cellini has been promoted from Senior Strategist, Integrated Marketing to Team Lead, Digital Marketing. In her new role, Melanie will help oversee the workflow and activities of the Digital Marketing team.
With the onboarding of their Digital Marketing Intern in May, the Digital Marketing team will have added four new members in the last year alone. It’s a testament to the results that all of our teams have been driving – many successful integrated campaigns of which Mel’s played a key role. Her Team Lead role will allow her to build upon this success, making a significant and meaningful contribution to all areas of Digital Marketing.
On her new role, Melanie said, “I'm grateful for the opportunity to help lead the Digital Marketing Department to be the most strategic, collaborative, creative and data-driven versions of ourselves. In my new role, I will be helping to continuously improve and push our internal processes and client deliverables, which I'm very excited about!”
In March, Mel celebrated her third anniversary at Liquid.
Emily Massaro, Digital Marketing Director, shared, “Mel is someone the team and I can always depend on – to lead strategic efforts, to give thoughtful feedback, to think outside the box, to share industry insights. I’m excited to formalize her role as a leader on the team, and I’m personally looking forward to working with Mel in this new capacity!”
Mel added, “I feel so lucky to work alongside such smart, hardworking people at Liquid, and I am looking forward to helping this team continue to grow in my new position.”