If you want your websites, apps and social media efforts to be a successful part of your marketing strategy, you need to pay attention to their health and vitality. You need to understand how your users get to your sites, and once there, how they interact with them. You need clearly established goals and conversion metrics, properly configured tracking code and the configuration within your data collection tools to ensure you’re getting the data you need. Collecting your data is the first half of the equation; wisely using it to make decisions about your digital marketing strategy is the true measure of success ... or failure.
In our latest Lunch & Learn @ Liquid, Len O’Neal and Nicole Castelblanco will discuss setting up your analytics, understanding your data, and most importantly, understanding what data is most important in making your web presence perform better.
Registration for this event closed on 5/18/15
About Liquid Interactive
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies. Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profits.