As our clients and all Marketing Directors know, it feels like it’s always budget planning time. It’s never too early to start looking ahead to 2015.
In the world of digital marketing, it can be hard to look more than a year into the future and have a clear vision of what you and your company should be doing to stay ahead – especially when so many traditional marketing efforts require detailed planning as well.
As much as we’d like to, we can’t plan your marketing budgets in a blog post. We can, however, provide insight into a few areas you should strongly consider investing in in 2015:
1. Content Strategy
The idea of a content marketing and content strategy development is nothing new. However it’s garnered increased attention in the past few years and will continue to gain momentum in 2015.
Content drives everything we do online and if you don’t embrace that fact and provide users with true value, you run the risk of being left behind.
To really be relevant and ensure that all of your efforts are aligned and working in a consistent and valuable manner, it’s imperative that a content strategy is in place.
Even if you have an established content strategy, it’s important to assess it going into the new year as company goals, marketing channels and user habits all change often.
2. Mobile Advertising
If mobile is not a part of your digital marketing efforts, you aren’t reaching your full potential. In 2014, mobile advertising is expected to surpass newspapers, magazines and radio. By 2017 the market is projected to reach $41.9 billion.
Besides the obvious mobile usage trends, this mobile advertising explosion has been driven by social media channels like Facebook and Twitter that have been rapidly expanding their advertising solutions. In fact, heading into 2015, you should ask yourself if you can afford not to advertise through social channels like Facebook.
If you haven’t begun mobile advertising yet, don’t worry – you’re not alone – but don’t wait too long to explore your options.
3. Analytics and Metrics
Data should be influencing (if not driving) almost every marketing decision you make. It’s not enough to look at visitors, likes, open rates and time on site. By just doing that you could be leaving millions of dollars in business on the table and letting thousands of potential brand advocates walk away.
Every project you work on – whether it’s a major redesign, a campaign landing page or something in between – should be accompanied by a detailed analytics implementation plan to ensure that you are working towards accomplishing your organizational goals and tracking all elements as closely as possible.
Implementing an analytics strategy is the first step. The true value comes in the ongoing monitoring and data analysis which empowers you to make educated decisions to improve the program or product, create the best user experience possible and increase ROI.
To support this need, many companies are making analytics a core competence of their marketing and increasing their hiring efforts around roles such as Data Architects and Business Intelligence Analysts.
Those are just a few of the many tactics and channels that should be included in an effective and fully integrated digital marketing plan in 2015.
There are still 6 months left in 2014 though so if you feel like getting a jump on any of these tactics this year, you know who to call.
About Bret Ludlow
Bret Ludlow is the Vice President, Strategic Solutions at Liquid Interactive. Bret works in concert with our account executives and the inter-departmental teams to understand the needs of our core clients and prospective clients and determine how we can best serve their business.