The landscape of the Internet changes pretty fast. If you don’t look around once in a while you could miss it… just kidding, that’s a quote from Ferris Bueller’s Day off, but the sentiment is the same.
Live video: With the growth of Facebook Live and YouTube optimization, brands can take advantage of direct communication with followers and encourage participation through question and answer sessions or just giving them a behind the scenes look at a new product, chat with an employee, etc. Video is becoming an essential part of brand marketing efforts – check out our blog post featuring our Lunch & Learn on that very topic.
Mobile optimization: Let’s be real, most searches on Google are occurring on cell phones. They have announced that they will be moving towards a mobile-first index. Websites that are not responsive (don’t have a good viewing experience on tablets/phones) will not receive the mobile ranking boost. Aside from mobile responsiveness, some social media apps such as Snapchat and Instagram are exclusively mobile experiences. If millennials that have their phone attached to their hand at all times (guilty) are part of your target audience, this is an opportunity to harness engagement.
Ratings: More likely than not, if you have a bad experience or a great experience (hopefully in your case it is the latter) you’re going to want to tell people about it. Where is a great place to do that? You guessed it - the Internet! At this point in time, it only takes a minute to go on a ratings app like Yelp, to send a Tweet or even write a Facebook status about the best meal you ever ate or the worst customer service you’ve ever had. If your business is in a position where it is getting positive reviews, this is perfect user-generated content to repurpose on your social channels and marketing materials. Even more importantly, it is imperative to have someone on your team respond to the negative reviews to offer help or reparation to make up for their bad experience with your brand.
Content Marketing: Content is key in pretty much every part of your marketing strategy. What is the tone and personality of your brand? How does that come through on your website, social channels, etc? How did you write your content? Listening to your audience, creating content based off what your users are looking for and optimizing it for your web experience are crucial action items to put on your to-do list for 2017.
Audit more frequently: Like I said in the beginning of this post, once you optimize one part of your marketing strategy, there’s a good chance another part of it has gone stagnant. At least once a month would be a good goal to start identifying where you can fill in some gaps.
Have questions? Come talk with the experts at Liquid to get your 2017 plan and goals defined. Don’t worry, we’re not all millennials ;) LOL
About Emily Ascani
Emily Ascani is a Project Management Team Lead at Liquid. She is responsible for the coordination and completion of projects for a number of Liquid’s clients including Mack Trucks, Martin Guitar and Olympus. Outside of the office, she serves as the Vice President of the Lehigh Valley Young Professionals Council. Emily graduated from Temple University with a degree in Strategic Communication, concentrating in Public Relations.