The 5 Types of People You’ll Meet at our MarTech Agency

Having a website for your business means nothing if it just sits there. Once a site goes live, it is important to maintain its value right away. This can include marketing your site, product, or service on social media (through organic or paid tactics), keeping your content and creative fresh and engaging, ensuring your analytics plan and site tracking are up to date, making sure your SEO strategy is all mapped out and implemented, and so much more. It can be hard to juggle all the things you “need to do,” but if you have the right agency partner, it can help put your mind at ease. 

The right agency is going to listen to you, work with you, and help guide you in your marketing and technology efforts to help your business succeed. At Liquid, we know our people are our business, and that who you work with matters. A good agency partner should be an extension of your internal team, and we fully believe that our team is just that. In fact, we thought it would be fun to get to meet the five types of people you’ll work with here, and why we think you’ll love them as much as we do.


1. The Relationship Builder

Most likely to…be on a 40 under 40 list.

When you reach out, we’ll connect you with a “Relationship Builder,” or Account Executive. He or she will meet with you, hear your pain points, and meet with our subject matter experts to prepare a plan or roadmap to help you get where you need to go. You’ll never get a sales pitch just to get a sales pitch. We’re here to help you. As your partner, we’ll share what will meet your expectations and help grow your business. 


2. The Organizer

Most likely to… create, nominate, and win PMMYs and Dundie Awards.

Every partnership gets an “Organizer” or Project Manager. We like to think of our PMs as the backbone of our organization. Your PM is your day-to-day contact. He or she will have an open line of communication with you, meet with you regularly, ensure your needs are met, and keep your project moving on-time, within your budget. Everything you expect, exactly how you expect it.


3. The Creative

Most likely to…be in a feature film.

Whether you need an eye-catching homepage banner created, a full brand strategy, fresh, engaging content, an animation or video that completely blows your mind, or anything in between – our team of strategists and creatives can make it happen. We’ll take your guidelines and voice, keep what you like, throw out what you don’t, and then elevate everything to a whole new level. Our goal is to get it right, every time.


4. The Marketer

Most likely to…go viral.

Simply put, how you share your story matters, but we know that can be easier said than done. If you’re at a loss for what you should do, or how to go about it, we can help. Our Digital Marketing gurus will use data-driven marketing to create a customized solution that meets your business goals. We often step in to help our partners with market research or competitive analysis, social media strategy, creation, and management, email and digital advertising needs, get SEO plans and recommendations in motion, and  help set up and track your analytics (including your migration to GA4). Whatever you need, whenever you need it.


5. The ‘I Know a Guy (or Gal)’

Most likely to…crush it in a virtual escape room. And a real escape room.

Have you ever wished you had a friend to call when your website crashes or you need your homepage banner replaced? We know a guy (or gal) who can help! And we’ll tell you more than to turn it off and on again. Our tech team is full of experts in various platforms to make sure your work is developed quickly and efficiently, your site is up, and all updates are made, without you having to worry about the unexpected.


How We Come Together:

While we’re all a little different, we’re still made of the same stuff. One person or team’s success is our success. When you work with us, you’re working with one dedicated, collaborative extension of your team. Here’s how it works.

Shared Goals:

We don’t believe in an us vs. them mentality. Instead, we have a shared goal of making the project and our partnership a success.

Shared Values:

We have shared values of integrity, kindness, teamwork, candor, meritocracy, empathy, and accountability. These values are always top of mind and align us in everything we do.

We Speak the Same Language:

We’ll let you in on a little secret, we have our own Liquid Lingo. Whether it’s a word choice here or there, a special emoji for a colleague, or a meme competition, someday, we’ll create our own dictionary.

Make Work Fun:

Most importantly, we know our culture matters. With our workforce in a hybrid/virtual state and colleagues all over the east coast, we like to keep our slack communication flowing, our events popping, and our meetings fun.


Wrap Up:

We know the value of working with good people. Interested in working with us? We’d love to hear from you.