In business, your digital presence is crucial to own and optimize. It’s how your customers find you, build relationships with your company, and become loyal supporters of your brand.
Digital analytics is focused on the collection, measurement, analysis and interpretation of digital data from your website and mobile applications and digital marketing platforms, including social media, email, and paid advertising tools.
Our team will help you to not only collect the data you need to measure your success online, but also deliver meaningful, data-driven actions for improved performance. Above all, we’ll help you identify the role of your digital properties in meeting and exceeding business goals.
What We Do
Digital Analytics Transformation
Improving business results through rigorous developments in strategy, capability, technology, process and insight.
Collection, measurement and reporting of website usage data and online visitor behavior.
Connect, manage and unify digital marketing applications through the addition of tracking pixels.
Measuring and analyzing data generated by mobile applications in order to improve retention and engagement.
Digital Marketing Analytics
Determining the success of your digital marketing tactics and campaigns by leveraging user behavior to inform future decision-making.
Digital Analytics Knowledge & Ideas:
- How Over-Tracking Google Analytics Website Events Leads to Under-Optimization
- 7 Mistakes You Might Be Making in Google Tag Manager