It’s a great, big digital world out there. Email, social media, websites, search — there are more ways to reach existing and potential customers than ever before. How you handle these digital marketing opportunities goes a long way toward determining your success. At Liquid Interactive, we offer a strategic, integrated approach to digital marketing campaigns. We have the in-house resources needed to support you through any phase of your campaign, from strategy to execution to monitoring. And we’ll do so with campaigns designed to at least be self-funding, so you won’t have to break the bank to get results.
Accomplish business goals
From the short term (a promotion or product giveaway) to the long term (social media strategy), we work with you to gain a clear understanding of what you want to accomplish, and give you a clear picture of what success looks like.
Communicate a clear message
We’ll work from a sound content strategy that firmly establishes tone, voice, themes, and calls-to-action. We’ll tailor the message to each unique channel, while still making sure all channels are aligned to properly support and represent your brand.
Specifically define your audience
Using data-driven analytics, we’ll make sure you’re hitting the exact individuals within your target market at the right time and with the right message.
Use all the right channels
As we said, there are a lot of different channels out there. We can help you find out which ones to use, by clearly defining your target audience, learning the digital habits they use on a daily basis, and designing campaigns that use the most appropriate channels to reach them.
Developing and implementing a digital marketing campaign is just the start. We monitor each channel on a daily basis, and continuously strengthen our efforts by adjusting the targeting, messaging, and other factors needed to boost conversion rates and meet expectations.
Save your budget
With advanced analytics, we can prove ROI for all digital marketing campaigns and accurately track the previously established goals and success metrics. That means we can tie conversions to dollars, and ensure that your campaigns are, at the very least, self-funding.