If you own a car, you understand that while the exterior is nice, it’s what’s under the hood that really counts. The same is true for websites. A flashy design and slick interface can only take you so far. Truly successful websites need to be built on a solid information architecture.

Information architecture (IA) refers to the structure and navigation of websites, software, and web-based applications. It’s the foundation of your site, top to bottom, bottom to top. And it involves understanding your content and your customer’s needs, and making sure your information is organized in a way that makes sense for them — and for you.

Sure, the appeal of a well-organized, easy-to-navigate website is easy to see. But good IA goes beyond usability into the very makeup of your site. Will your site be easy to maintain over time? Is it flexible enough to support new enhancements or additions, or will it need to be rebuilt constantly?

If your site isn’t built on a good base, it won’t just cost you customer business. It will cost you additional web development, training, and implementation fees.

You could muddle through, but why not do it right the first time with Liquid Interactive’s Information Architecture services? We’ll work with you to define your site’s:

  • Organization
  • Navigation
  • Labeling
  • Search
  • Additional content / functionality requirements

And when we do, we’ll build a site that will capably handle your needs and your customers’ needs — today and in the future.


Learn more about IA!