As a Data Analyst at Liquid, you will analyze the performance of integrated, multi-channel digital marketing campaigns and enterprise data while providing insightful recommendations for optimization.

KEY RESPONSIBILITIES

  • Work with the Digital Marketing team and directly with clients to build and evolve comprehensive reports and dashboards
  • Analyze the performance of digital marketing efforts across multiple channels, including but not limited to website traffic, social media, email, search engine marketing, and display advertising
  • Work with clients to analyze and structure other enterprise data sources
  • Provide strategic guidance regarding online marketing strategies
  • Conduct A/B tests across various digital channels to strategically optimize on-site engagement and lead generation
  • Develop measurement plans, and execute recommendations using Google Analytics, Google Tag Manager, and other analytics tools
  • Build and manage tracked campaign URLs through the addition of UTM parameters
  • Perform detailed audits of web properties and develop plans for measurement and implementation
  • Assist Digital Marketing team in other campaign strategies surrounding paid search, display, SEO, social media and email marketing

QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Business, Data Analytics, Statistics or other related study or equivalent experience
  • 1-3 years related experience
  • Certified in Google Analytics and Google Tag Manager with strong knowledge of both tools
  • Experience using data aggregation and analysis tools, such as Origami Logic or Datorama
  • Working knowledge of Business Intelligence tools such as Tableau, Domo, and Sisense
  • Working knowledge of Javascript, Python or other programming language
  • Fundamental understanding of HTML/CSS
  • Experience collecting data from different sources, including web APIs and internal databases
  • Strong knowledge of best practices and strategies for optimizing integrated digital campaigns
  • Excellent oral and written communication skills and the ability to present to groups both inside and outside of the organization
  • Ability to “tell a story” with data
  • Strong attention to detail
  • Ability to thrive in a fast-paced environment and balance multiple projects simultaneously