As a Digital Marketing Analyst at Liquid Interactive, you will analyze the performance of integrated, multi-channel digital marketing campaigns while providing insightful recommendations for optimization.

KEY RESPONSIBILITIES

  • Work with the Digital Marketing team and directly with clients to build comprehensive reports and dashboards
  • Develop measurement plans, and execute recommendations using Google Analytics, Google Tag Manager, and other analytics tools
  • Build and manage tracked campaign URLs through the addition of UTM parameters
  • Analyze the performance of digital marketing efforts across multiple channels, including but not limited to website traffic, social media, email, search engine marketing, and display advertising
  • Manage the quality of leads generated and optimize toward business targets daily and weekly
  • Develop or evolve dashboards and other forms of campaign analysis to report on online marketing strategies
  • Conduct A/B tests across various digital channels to strategically optimize on-site engagement and lead generation
  • Perform detailed audits of web properties and develop plans for measurement and implementation
  • Assist Digital Marketing team in other campaign strategies surrounding Paid Search, Display, SEO, Social Media and Email Marketing

QUALIFICATIONS

  • Bachelor’s Degree in Marketing, Business or other related study
  • Certified in Google Analytics and Google Tag Manager with strong knowledge in both tools
  • Excellent communication and presentation skills
  • Ability to “tell a story” with data
  • Experience using data aggregation and analysis tools, such as Google Data Studio or Datorama
  • Experience collecting data from different sources, including web APIs and internal databases
  • Strong knowledge of best practices and strategies for optimizing integrated digital campaigns
  • Ability to thrive in a fast-paced environment
  • Strong attention to detail

Please contact Emily Massaro at emily.massaro@liquidint.com with questions and/or interest in the position.