As a Search Engine Optimization Specialist, you will create strategies, as well as monitor and analyze all activities within organic search programs for local and global clients.

KEY RESPONSIBILITIES

  • Work with the Digital Marketing team and directly with clients to build comprehensive website SEO strategies
  • Perform detailed keyword and audience research, as well as competitive analysis for corporate-wide content strategies and website development programs
  • Execute technical analysis of websites that implement user experience best practices using a variety of tools
  • Manage monthly SEO strategies by optimizing meta data, link profiles, content strategies and technical performance
  • Sort and organize large data sets to produce insights and recommendations about SEO program performance
  • Create, report and present to clients on SEO results and changes to yield new strategic recommendations on a weekly and monthly basis
  • Assist Digital Marketing team in other campaign strategies surrounding Paid Search, Display, Analytics, Social Media and Email Marketing

QUALIFICATIONS

  • Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background
  • Certified in Google Analytics, experienced user in Google Tag Manager
  • Experience using data aggregation tools and platforms including Tableau
  • Experience using tools for organic analysis including Google Search Console, Moz, STAT, Ahrefs, Screaming Frog
  • Ability to thrive in a fast-paced environment
  • Excellent communication and presentation skills
  • Strong attention to detail
  • A natural networker that enjoys connecting people, content and ideas using the latest technology