Scale marketing efforts to work faster and with more agility.
The technology you have plays an important role in marketing automation, but it’s only a small part of a much bigger picture. Marketing automation allows teams to scale efforts to work faster and more efficiently, helping to level the playing field for organizations to compete.
Our team will help yours demystify the features and capabilities of marketing automation platforms to push them to their fullest potential. We’ll uncover the way your team works and design processes that are tightly ingrained in your day-to-day operations. Most importantly, we’ll stay laser focused on building solutions that align with your business strategy.
What We Do:
Marketing Automation Needs Assessment
Conduct stakeholder interviews and discovery to obtain requirements for tool selection as well as understand current gaps and opportunities with scorecards
Remove silos and improve efficiency to share data between systems
Marketing Technology Road Mapping
Milestones and plans to implement new technologies and accelerate adoption
Lead Lifecycle Mapping
Integrate customer lifecycle into systems to enable automation of nurture campaigns, triggered workflows, and measurement of results
Develop an action plan to help achieve business objectives through the introduction and ongoing usage of automation
Use data analysis and feedback to focus on the highest quality leads as well as understand wants and needs of audiences to provide custom tailored content
Deliver the right content to the right users at the right time to build experiences that meet customer expectations
Integrated Marketing Services
Data Analytics Services
Recommend marketing attribution models, adopt a measurement framework, and enable reporting to observe results and take next steps to improve
Training, Maintenance, and Support
Customized training programs and ongoing maintenance