Scale marketing efforts to work faster and with more agility.

The technology you have plays an important role in marketing automation, but it’s only a small part of a much bigger picture. Marketing automation allows teams to scale efforts to work faster and more efficiently, helping to level the playing field for organizations to compete.

Our team will help yours demystify the features and capabilities of marketing automation platforms to push them to their fullest potential. We’ll uncover the way your team works and design processes that are tightly ingrained in your day-to-day operations. Most importantly, we’ll stay laser focused on building solutions that align with your business strategy.

What We Do:

Evolution

Marketing Automation Needs Assessment

Conduct stakeholder interviews and discovery to obtain requirements for tool selection as well as understand current gaps and opportunities with scorecards

Draw

Platform Integration

Remove silos and improve efficiency to share data between systems

Cartography

Marketing Technology Road Mapping

Milestones and plans to implement new technologies and accelerate adoption

Process

Lead Lifecycle Mapping

Integrate customer lifecycle into systems to enable automation of nurture campaigns, triggered workflows, and measurement of results

Custom

Automation Strategy

Develop an action plan to help achieve business objectives through the introduction and ongoing usage of automation

Crowd

Audience Profiling

Use data analysis and feedback to focus on the highest quality leads as well as understand wants and needs of audiences to provide custom tailored content

Personalization

Personalization

Deliver the right content to the right users at the right time to build experiences that meet customer expectations

Marketing Services

Integrated Marketing Services

Optimize online pages for search, engage with users through content marketing, and acquire new customers with lead generation campaigns

Research Analytics

Data Analytics Services

Recommend marketing attribution models, adopt a measurement framework, and enable reporting to observe results and take next steps to improve

Training

Training, Maintenance, and Support

Customized training programs and ongoing maintenance

Get Automated

 

B2B Marketing Automation Knowledge & Ideas

Platforms

Salesforce Pardot
Marketo
IBM
Hubspot
Sitecore

Contact Us