Our people, processes and tools are carefully handpicked and crafted to be driven by what matters: performance. Our analytics offering is no different.
Liquid is committed to providing value to our clients through data-driven insights and recommendations. We look beyond the numbers to tell a story, placing your organizational strategy in the driver’s seat throughout your journey into analytics.
Stop guessing, assuming, and speculating. Let your data prove performance and inform your decisions.
What We Do
Definition of organizational goals and objectives; aligning goals to measures of success and determining data governance
Data capture through tagging of digital properties and integration of various data sources; auditing data setup and creation of customized tracking solutions
Creation of dashboards and reports captured through an aggregation of data sources from various tools and platforms
Thorough analysis of datasets on a timely basis to generate new insight and measure effectiveness of organizational tactics and strategies
Ongoing process to optimize performance of campaigns, content, lead generation and commerce through testing and personalization
Utilize advanced data analytics methods to predict performance and improve attribution; influence larger strategic business decisions