Prove the impact marketing is making on sales revenue.
Sales and marketing alignment requires a fundamental shift in how teams work together. By uniting around a single, shared revenue cycle, marketing can dramatically improve sales productivity and results.
Liquid can help break down silos between departments, technology, and processes so the marketing team is empowered to prove the impact they’re making on revenue.
What We Do:
Remove silos and improve efficiency to share data between systems
Lead taxonomy and lifecycle mapping aligned with technology
Build processes around lead stages with required inputs, tracking, and identifying mechanisms for data flow
Shared Objectives and KPIs
Identify shared objectives and performance indicators and work toward drafting service level agreements
Technology Audit and Gap Analysis
Identifying actions required to connect all touchpoints to report on results
Integrated Marketing Services
Recommend marketing attribution models, adopt a measurement framework, and enable reporting to identify improvements and demonstrate marketing’s impact on revenue
Ongoing Consulting and Optimization
Observing data in the customer lifecycle and proactively recommending next actions to improve results
Training, Maintenance, and Support
Customized training programs and ongoing maintenance
B2B Marketing Automation Knowledge & Ideas
- How to Use Lead Scoring to Improve Your Marketing Results – Part 1
- How to Use Lead Scoring to Improve Your Marketing Results – Part 2