Prove the impact marketing is making on sales revenue.

Sales and marketing alignment requires a fundamental shift in how teams work together. By uniting around a single, shared revenue cycle, marketing can dramatically improve sales productivity and results.

Liquid can help break down silos between departments, technology, and processes so the marketing team is empowered to prove the impact they’re making on revenue.

What We Do:

Platform Integration

Platform Integration

Remove silos and improve efficiency to share data between systems

Lifecycle Mapping

Lifecycle Mapping

Lead taxonomy and lifecycle mapping aligned with technology

Unification Logistics

Unification Logistics

Build processes around lead stages with required inputs, tracking, and identifying mechanisms for data flow

Shared Objectives and KPIs

Shared Objectives and KPIs

Identify shared objectives and performance indicators and work toward drafting service level agreements

Technology Audit and Gap Analysis

Technology Audit and Gap Analysis

Identifying actions required to connect all touchpoints to report on results

Integrated Marketing Services

Integrated Marketing Services

Optimize online pages for search, engage with users through content marketing, and acquire new customers with lead generation campaigns

Reporting and Insights

Reporting and Insights

Recommend marketing attribution models, adopt a measurement framework, and enable reporting to identify improvements and demonstrate marketing’s impact on revenue

Ongoing Consulting and Optimization

Ongoing Consulting and Optimization

Observing data in the customer lifecycle and proactively recommending next actions to improve results

Training, Maintenance, and Support

Training, Maintenance, and Support

Customized training programs and ongoing maintenance

Get Aligned

 

B2B Marketing Automation Knowledge & Ideas

 

Platforms

Salesforce Pardot
Marketo
IBM
SugarCRM
Hubspot
Infusionsoft

Contact Us