It would be easy to walk in with a preconceived notion of who you are and what you need. And maybe some agencies do that. But at Liquid, Research & Discovery is an essential part of the process. To help you succeed, we need to better understand your organization and help define your goals, objectives, priorities, and success metrics.
“If you don't know where you're going, you might not get there.”
-- Yogi Berra
It starts with a simple, powerful question: Why are we here? We meet with your team to learn more about:
- How your business operates.
- Who your customers are.
- The challenges you need to overcome.
- Your expectations.
From there, we press on even further to understand where your organization is now and where you (and we) believe it needs to go, the gaps between the two and, most importantly, the opportunities that exist for your organization. We use a wide array of tools to do this, including:
- Market analyses.
- Key stakeholder workshops.
- Website and application (heuristic) evaluations.
- Content, functional/technical, SEO, and social media audits.
- Audience evaluations.
- Competitive and S.W.O.T analyses.
Sounds like a lot, we know. But when it comes to your business and your goals, it’s important to get it right. Whether you’re looking to define a strategy, get documentation and scope for a required project, or simply draft a creative brief, Liquid’s Research & Discovery will make sure you get what you need.