Emily Massaro

We concluded our 8th annual Liquid Digital Marketing Award competition, an event that allows Kutztown University students to apply their digital marketing know-how.

Having previously had the opportunity to intern with six different marketing and communications agencies and departments, I certainly developed a list of “must-haves” and “definitely nots”, or things that made some of my internships the best and others a little less awesome.

There are so many ways you can analyze the unstructured data that makes up conversation on the Internet. Some of the most prevalent include metrics like sentiment – was that post positive or negative?

Thought tweeting was hard? Well you’re working with even fewer characters when it comes to email subject lines. But that doesn’t mean you have to be vague, shout at people – or just be plain boring!

Rather than head into 2017 continuing to do the same ol’ thang on your social media channels (cute cats and babies aren’t going to cut it anymore), it’s time to take a minute to evaluate what you’re doing – and most importantly, where there’s opportunity to make improvements.

Your phone buzzes. You look down and see it’s a notification from Facebook. Oh no, did your mom tag you in another #tbt post?!

Some things that I’ve recently noticed can cause anxiety: First dates Managing your company’s social media accounts

Sure, I could have slept in, only to spend my mornings watching Netflix and my afternoons poolside. There are a lot of things I could have done (or in this case, not done) with my vacation. But as my summer comes to an end, I can confidently say that completing an internship at Liquid Interactive was by far the best way I could have spent this summer.