Jason Mastroianni, Head Of Strategy, Developing Brand on Computer

Design Articles

How strategic thinking evolves into living, breathing, engaging creative.


Why Adobe XD is a Game - Changer

Throughout my 14 years in the design industry, I’ve used countless tools to work on my design projects. One of the first tools I used was the venerable design workhorse Adobe Photoshop, and it became my favorite tool for web and print design back in 2004. In the early days of my career, I considered Photoshop to be the most complete tool in terms of web design and mobile application design. Challenging Adobe’s dominance, Sketch arrived in 2010 and in my opinion revolutionized the UI/UX design process for Mac users. I loved Sketch and used it whenever I could for my web projects, but its lack of compatibility with PCs proved to be an inconvenient limitation in mixed-platform environments.

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User Experience (UX) Demystified

When I tell people that I’m a user experience (UX) designer, most people nod politely as their eyes glaze over for a second, and they try to move the conversation along. Early in my career I thought they were completely uninterested, but over time, I came to realize that many people simply don’t know what UX is and might feel awkward about asking. On behalf of misunderstood UX designers everywhere, please allow me to introduce you to the wonders of quality UX and why you should care about it.

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Brand ID

Why Your Brand's Visual Identity Matters

What is a visual brand identity, you ask? It’s only one of the most important things about your business. Branding is far more in depth than aesthetics. It delves into the core of why you exist as a business. It requires hours of research and analysis to ultimately cultivate something visually appealing that communicates your message: your visual identity. A visual identity is comprised of a system of external expressions such as a logo, color palette and texture, typography, iconography, illustration, photography, motion principles, and composition.

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Tools I'll probably use for every design project in 2018

Call me old-school, but I’m historically a fan of designing with straight-up HTML and CSS with as few frameworks and frills as possible. And, while that’s still typically the way I work, I’ve introduced a small number of resources to my toolbox so I can iterate faster and design better responsive websites and user interfaces.

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HTML Header

Why build wireframes for responsive websites in HTML?

Our processes and methodologies for building client websites evolve all the time. We’re always looking for a better way to work—whether that means finding ways to increase our efficiency, improve our communication, or reduce friction points for end users—we never stop looking for ways to keep doing good.

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Design Trends for 2016 & Beyond

One of the side effects of responsive design is that a lot of sites look similar, but responsive design isn’t solely to blame. The rise of WordPress sites and the booming theme market have also had a hand in it. The perception of websites having a similar look to every other site out there these days isn’t necessarily a bad thing. It’s partially a result of the new ways in which we consume the web, and it has resulted in a lot of common UI design patterns.

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Open Book

Deconstruct, Reframe, Reimagine: A Look at the Creative Process

I’m always fascinated by good thinkers, good ideas and the exciting ‘A-ha!’ Moments that keep us inspired.  To me, that creative impulse is what I love about my job. Jonah Lehrer, author of Imagine: How Creativity Works, said, “The skills, perspectives and networks that promote innovation and creativity also create strong thinking individuals with resources that extend beyond any single measure of worth or productivity.”

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