Liquid recently concluded the sixth annual Liquid Digital Marketing Award competition, a special event that allows Kutztown University students to apply their digital marketing know-how.
About the Competition
Each year, Liquid partners with one of our clients to present Kutztown University students with a real-world challenge that they must respond to with a digital marketing campaign.
Students first submit a written campaign plan, which includes goals, target audiences, identification of campaign channels and how they will be used, and lastly, how they plan to measure the campaign to show impact. Three finalists are chosen by Kutztown University faculty who then move onto a final round in which they present and do Q&A with a panel made up of subject matter experts from Liquid and our client.
While all three finalists receive a monetary prize, it’s up to the panel to determine which of the three finalists places first and is able to partake in a Job Readiness Session with the Liquid team.
This Year’s Competition
This year, Liquid partnered with our client Blue Ridge, a regional internet and TV provider that’s been at the forefront of communication technology since the 1950s. Students were asked to create a digital marketing campaign plan promoting their soon-to-be-launched TV product.
Although students’ final presentations and the subsequent awards ceremony are typically in-person and attended by family, friends, and Kutztown University faculty and staff, we worked closely with Kutztown University faculty to take the competition virtual.
Students presented their campaign plan via a video conference call with attendees including Kutztown faculty and staff, the Blue Ridge team, and the Liquid team. Students built creative PowerPoints with lots of visuals and examples that they walked all of the attendees through. Liquid and Blue Ridge then had an opportunity to ask the students questions in real-time about their strategic thinking, their research, and their overall thoughts on this new product.
About Liquid and Kutztown
Liquid has had a relationship with Kutztown University for years. We have many Kutztown University alumni among our team and Liquid’s internship program has seen a number of Kutztown University students across all of our departments. Our CEO, Jim Ludlow, sits on the Council of Trustees as Chair, and our team members have had an opportunity to share thoughts and feedback
This competition gives students an opportunity to put their classroom skills to the test, think outside the box, and meet and network with agency and business professionals. We’re fortunate to be located so close to the campus, allowing us to provide students with hands-on experiences like this.
The Liquid team would like to extend a huge thank you to everyone who helps to make this competition possible every year, including our CEO Jim Ludlow, the Blue Ridge team with special thanks to our guest judges John Del Viscio and Alicia Hughart, Kutztown University’s College of Business’ Dean Dr. Anne Carroll and professors Dr. Eun Yeon Kang and Dr. Therese Maskulka, and the Kutztown University Foundation.
And congratulations to all of this year’s finalists, including our winner: Kutztown University junior Brittany Arentz! Brittany just completed her junior year at Kutztown University, where she double majors in Marketing and Finance and has a minor in Social Media Theory & Analytics. Our other two finalists were senior Erica Bottjer and junior Alisea Munshower. Great work by all!
In 2020, Liquid partnered with our client Univest Bank and Trust Co., a regional bank with a rich, 143-year history. Students were asked to create a digital marketing campaign plan focused on new customer acquisition for Univest. Congratulations to our 2020 winner, Briana Iannelli, who virtually presented her campaign plan to the Liquid and Univest teams.