Marketing Articles

We spoke with our campaign managers at Liquid, revealing some 2024 predictions and advice in organic and paid social media.

If you’ve ever liked a marketing campaign and thought “I wonder what goes into all that,” this blog’s for you. Learn more about the questions to ask during the campaign planning process that will help generate actionable insights for your brand.

In this guide, the experts at Liquid walk you through how to master TikTok & own your audience with 4 simple TikTok marketing strategies. Click to read more!

Read about what the Liquid project management team did in their "past lives" and lessons they held onto to become the super-star PMs they are today!

Looking to create a social media strategy that actually yields results in 2022’s hyper competitive environment? Look no further than Liquid’s latest blog!

A good agency knows that their work is only as good as the results it delivers. Learn more about the five things you should expect from your creative agency.

Ready to get into paid advertising but not sure where to start? Here are the best 7 digital advertising platforms your small or regional company should consider.

Learn how the most popular social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube, are continuously updating to improve their user experience.

Here are a few of the trends and predictions we think will change the way brands utilize social advertising as we enter the new decade.

Read part 2 about the next big strategic challenge all marketers will face and what you can do to ensure your company not only survives but thrives.

The 2019 Wix SEO Battle is over! Read more about the competition, how we did, some of our tactics, and learn more about the controversial ending that took place.

Producing a lot of content often but see little to no return? Learn how to improve existing content with a content audit and how to improve your content moving forward!

The past several years there has been an increased focus on the need for better performance-based measures in marketing. Most importantly - marketing’s ability to prove the impact it’s making on the business in terms of sales attribution. As a result, terms like “revenue marketing” were coined, books were published and thought leaders emerged. In 2017 we saw widespread acceptance and adoption around this approach to marketing.

Another successful Liquid Summit is in the books! At our second annual client summit, business executives and their colleagues from leading brands in all industries came together at the ArtsQuest campus for a day packed full of inspiration, education, and connection. The theme of the 2019 Summit was creating innovative customer experiences. Whether you joined us at the Steel Stacks in Bethlehem or missed the event, here are some of the key takeaways: 

Ready. Set. Gone. In the time it took to read that first sentence, people (and search engines) expect your website to be fully loaded. In fact, if it takes longer than 3 seconds to load, half of your potential visitors will have given up. That’s why when it comes to websites, Google and other search engines are obsessed with speed. Not only is it a ranking factor from an SEO perspective, but it spills over into user experience (UX) as well. If you think about it logically, this makes sense, too. What good is a beautiful website if visitors never get to it? While there are many factors at play when optimizing your website for SEO, one of them is page speed.

If you’re in business, you’re no stranger to acronyms. In fact, you’ve probably been in an email chain where someone said something like this: “The SOW for UAT on the MAP needs to be signed in a PDF by EOW.”

You might be thinking to yourself, “Isn’t agile a methodology used in software development?”

I am a huge fan of using marketing automation platforms (MAPs). Especially when it comes to business-to-business sales environments with more complex purchasing cycles. I'd say it’s pretty much the equivalent of Red Bull for marketers: it helps you get a TON more done.

As local search and mobile users continues to grow, so does the importance of local SEO. In fact, 46% of searches on Google have local intent.

Attempting to understand how a visitor uses your website by analyzing your web analytics platform alone could cause you to make inaccurate assumptions. Quantitative metrics like bounce rate, conversion rate, time on page, and page load time can help you begin to understand user experience, but when matched with a heatmap, you can truly see the full picture.

The SEO industry is a moving target that is constantly changing. As 2019 ramps up, there are some strategies and tactics that can help boost your business and earn you more traffic. Here are 5 trends to consider when looking at 2019.

It’s one thing to analyze data, and another thing entirely to visualize the findings.

Let’s first start by defining the term “challenger brand”. You may have heard the term tossed around on your favorite morning news program or maybe you’ve seen a headline online while killing time in between meetings.

Media intelligence is far more than just finding a few tweets or industry articles about your brand. As you’ll learn, media intelligence is a powerful tactic that can impact multiple areas of your business.

It’s no secret that SEO has changed and continues to change at a rapid pace. Even just looking at the last few years, SEO has evolved dramatically.

Picture this: Every week, your company is having office-wide happy hours, attending community events, launching projects, and more. But, because you are so busy, you just throw together a couple of random social media posts a month, rarely capturing these kinds of happenings. You never really saw the value in putting time and energy into a Facebook page or an Instagram account for your company.

Aside from glaring technical errors, one of the top SEO issues I see with websites is the lack of consistent, relevant and optimized content. Many marketers believe that just because they have basic SEO and an aesthetically pleasing website with a good user experience (UX), they’re good to go.

In the last 3 years, spending on data analytics services has increased 51.36%, with an expected growth of 13.2 billion dollars in 2019. Now more than ever, it’s crucial to ensure you have the necessary experts on your analytics team.

There are so many ways you can analyze the unstructured data that makes up conversation on the Internet. Some of the most prevalent include metrics like sentiment – was that post positive or negative?

So, you want to dabble in the world of data? Maybe you heard industry buzzwords like “machine learning,” “predictive analytics” and “data mining,” and your interest was piqued. Or perhaps your boss made a company-wide announcement that data is king, and he wants in.

The times they are a-changin’. The generation everyone loves to hate on — #millennials — is estimated to now have the most spending power of any generation (Forbes). Millennials make up a good portion if not the majority of the target audience for most brands, and it’s unlikely that yours is the exception.

Disclaimer: This blog post provides background information to help increase your awareness of the GDPR and improve marketing processes. It is not legal advice. If you or your company has questions around the information in this post and how it specifically applies to your organization, please consult legal counsel.

SEO’s ever-changing environment can be difficult to keep up with, which commonly results in outdated or misunderstood information. Even those who are experts in the space can provide misinformation if they’re not constantly on their toes.

If you're unsure whether blogging or other content creation will make a difference in your 2018 marketing, you should begin by measuring the health of the content you already have. 

It’s no secret that Google Tag Manager can be a challenge for anyone in digital marketing to grasp. You set up a myriad of tags, triggers and variables, only to be left back at square one with a massive headache.

The problem with most marketing departments is that more often than not, they don’t communicate well with one another. So many times I have run into a setup where one person is responsible for social media, another is responsible for email, yet another is responsible for paid search and so on.

Content Marketing has been described by Seth Godin as all the marketing that’s left.

SEO is an ever-changing landscape of content, user experience and technical elements. However, many websites are only practicing SEO in one of these spaces instead of utilizing these tactics as one cohesive strategy.

Thought tweeting was hard? Well you’re working with even fewer characters when it comes to email subject lines. But that doesn’t mean you have to be vague, shout at people – or just be plain boring!

If I've learned a few things from my teenaged kids, it's that "everyone's doing it."

Micro-moments are moments of heightened need and intent where people turn to a device to learn something, discover something, or buy something.

We can all thank mobile devices for changing our lives. From consumers to business owners, mobile has changed the way we search for information online, and we have come to expect answers instantaneously.

Rather than head into 2017 continuing to do the same ol’ thang on your social media channels (cute cats and babies aren’t going to cut it anymore), it’s time to take a minute to evaluate what you’re doing – and most importantly, where there’s opportunity to make improvements.

If you’ve ever done any SEO, then chances are you’ve heard of structured data markup, but what is it really?

Your phone buzzes. You look down and see it’s a notification from Facebook. Oh no, did your mom tag you in another #tbt post?!

Good luck not having Boy George stuck in your head now. Now onto business. Like pretty much everyone else, we’ve spent a lot of time talking about content here at Liquid in 2016… and I am certainly not going to stifle our momentum.

Google’s main goal is to give users in search exactly what they are looking for, at the moment they need it. Since Mobilegeddon hit in 2015, Google has set out to provide exceptional mobile experiences to all users in search that have a need.

Even in the B2B space, everyone is a consumer. There are typically many people involved in the B2B purchase decision and every single one of them is going to go online to research your business and your brand.

Some things that I’ve recently noticed can cause anxiety: First dates Managing your company’s social media accounts

There were a number of significant changes to the SEO landscape during 2015, changes that directly inform the new ways of setting up digital marketing strategies for success in 2016. One of the biggest changes was Google’s RankBrain announcement.

2015 was the year that gave us #TheDress, Pizza Rat and Llama Drama. All three of these things went wildly viral and we can guarantee that 2016 will bring us many more love-it or hate-it social media moments.

Your business could learn a few key things from Clark W. Griswold. If you’re familiar with the iconic 80s movie Vacation you’ll know I’m talking about a bumbling but well-intentioned father who loaded his family into a station wagon and road-tripped cross country – major hijinks ensuing, of course.

Lead generation is nothing new. While the leads and objectives themselves vary greatly from company to company, the core strategy is always the same: 

Do You Need SEO? Short answer: YES

Some say QR (short for Quick Response) codes are just a fad, and they’re bound to fail. As marketers scramble to find dozens of ways they can work these scannable barcodes into their materials with little research or thought (because they’re the cool-Web-thing-du-jour), they’re quickly giving QR codes negative attention to the public.

When I was 23 years old, fresh out of college and sitting at my first “real” job at a video production house, my boss explained something I’ve never forgotten: “Good video is expensive… Bad video? That’s even MORE expensive.” He then talked about video’s superior ability to tell a story, demonstrate new concepts and share a focused message.