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Technology Articles

Our emergent thinking on the front lines of tech in digital marketing.

Sitecore desktop
Technology

How the Liquid Publishing Owl Sitecore Plugin Saves Users Time

When it comes to creating digital solutions it’s typical you start with a problem. Liquid’s digital technology team has set its sights on creating new, innovative Sitecore plugins that solve specific problems and deliver time/cost savings for our Sitecore developer community. The post below is a description of our latest effort.

To read about our previous Sitecore plugin, please see 3 Reasons to Download Interactive Maps Sitecore Plugin

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Sitecore desktop
Technology

How Our Sitecore URL Redirect Manager Helps Users Gain Control

Editors working within Sitecore face a common issue in managing their redirect maps. It takes considerable time and resources to undertake a similar and repeatable task. Often, the best-case scenario is paying someone else to come in and manage it for you, giving away your control in the process. That's where the Sitecore URL Redirect Manager comes into play.

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CMS
Technology

Sitecore 101: Understanding This Powerful CMS

Have you recently found yourself Googling, “What is Sitecore?”  Or maybe you’ve heard about Sitecore and are considering taking the leap of faith into digital adulthood, so your search is something more like, “Why do I need Sitecore?” or “Why is Sitecore important to a business?”  You may even already be a fully matured Sitecore stalwart but are unsure if you’re maximizing its potential. All great questions.  So, lets jump in.

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Drone
Technology

Elevate Your Brand with Drone Video [Infographic]

The value of video in marketing is no secret, but it’s a crowded space. Getting your audience to not just watch, but keep watching your videos can be challenging. Drone videography offers a solution for producing high-quality video content that is engaging and tells your brand's story in a new way. Here's how drone video can go to work for you.

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Camera
Technology

Demystifying Video: Behind the Process

There is a lot of effort that takes place behind the scenes when video content is created that either goes unnoticed, is greatly downplayed or just generally misunderstood. I would like to shed some light on some of these time consuming tasks to uncover some common misconceptions and to reveal what actually goes on during the process. 

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Deck Lights
Technology

Deck the Halls with Code

In the holiday spirit, a buddy of mine and I decided to build a project that would bring joy to the world (no pun intended … errrrr … okay, pun intended) and fulfill our need to do something nerdy. As with most of us nerds, our “home” projects usually get left unfinished.

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Cartoon
Technology

Demystifying Video: An Introduction to Motion Graphics

Our “Demystifying Video” blog series continues with an introduction to motion graphics. Missed the other posts in the series? Catch up on Episode 1: Color Grading and Episode 2: Drone Cinematography. From the tools and processes we use to the terms we employ to talk about them, the nitty-gritty of producing video can be a little bit intimidating. In this series, we let you in on the lingo and help you understand what we do both behind the camera and behind the desk in the edit suite.

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Shopping
Technology

Track Your Real World Traffic with Beacons

Well, “big brother” might be a bit of an exaggeration, but beacons are watching, and you should be watching too. I mean, you’re closely monitoring your Google Analytics reports and analyzing that data in an effort to maximize your web presence, aren’t you? You can monitor traffic from your physical customers or visitors too. So why aren’t you trying to maximize your physical presence and track all that foot traffic just like you do online?

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Ping Pong
Technology

Unity Game Engine & HTML5 Socket Mashup

Back in March I revised the HTML5 multiplayer node.js example to use WebSockets instead of RESTful calls. Moving to this event based system of communication allowed for more streamlined code and native multithreaded performance. If you haven’t had a chance to read the previous posts in the node.js series, you can catch them here:

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Steve
Technology

There's an Extension for That

The development team here at Liquid has a wonderful culture.  We have running jokes, make silly banter and rib each other on a regular basis.  We each have “specialties” in the humor department.  Some are masters at dry sarcasm.  Some are masters at self-deprecating humor.  Myself?  My specialties are obscure music references and “Dad Humor.”

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Action
Technology

Demystifying Video: Color Grading

This is the first in a series of posts I’m writing called Demystifying Video. From the tools and processes we use to the terms we employ to talk about them, the nitty-gritty of producing video can be a little bit intimidating. I’ll let you in on the lingo and help you understand what we do both behind the camera and behind the desk in the edit suite. First up – color grading.

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Goat
Technology

A Simple Alternative to Umbraco Courier - Part 2

In my previous post, I described a simple alternative to using Umbraco Courier for basic staging sites and how it could be accomplished through just a few lines of custom code.   In that post, however, I did not cover any means to set and store the host names for which we wanted to display the staging data.

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Mac And Phone
Technology

Enterprise UX - The Weakest Link in Mobility

What is Enterprise UX? UX, or User Experience, is a broad term describing a person’s, group’s, community's or populace’s experience with a particular product or service. Enterprise UX narrows down that definition to describe how your employees and partners interact with your internal products or services. For context, any software, hardware, environment or department that employees interact with is a service or product of your organization.

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Sheep
Technology

The Beauty of Belle is Not Just Skin Deep

It’s been 2 years since my first post on integrating campaign monitor with Umbraco.  This spring we at Liquid refreshed our website.  Umbraco V7 (codenamed Belle for its beautiul new UI) had since been released, so it was time to retire our trusty Umbraco 4.x site and move to the world of Umbraco 7.  This change, of course required a custom editor for our mailing list settings.

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Plains
Technology

Adventures in Encoding

Recently I sent an SD spot to a television station in DG approved MPEG2 specs. I heard from the producer a half an hour later that they requested a H264 QuickTime movie rather than an MP2. I thought, “Really everyone it’s not all that hard to convert a MP2 to a QuickTime movie”.  It seems that many TV stations and others have a set way of doing things and if something is out of their standard operating procedure they just don’t know how to cope with it.

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Sheep
Technology

Extending Umbraco: Contour and Campaign Monitor Integration

I was recently tasked to move our company’s email campaign sends out of our own servers to the Campaign Monitor service. This meant we would need to customize our Umbraco Contour forms to integrate with the Campaign Monitor api. I must admit I was excited. I have admired Umbraco for its flexibility and its extensibility. However, beyond a few simple proof of concepts, I had never gotten a chance to dig in and extend its functionality for a real world application.

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