This helpful article walks you through the essential information architecture deliverables that help create a successful website project launch.
Our emergent thinking on the front lines of tech in digital marketing.
Liquid's team recently attended the 2022 Sitecore Symposium. Check out our recap including our 7 top takeaways as a Sitecore certified partner.
When it comes to creating digital solutions it’s typical you start with a problem. Liquid’s digital technology team has set its sights on creating new, innovative Sitecore plugins that solve specific problems and deliver time/cost savings for our Sitecore developer community. The post below is a description of our latest effort.
To read about our previous Sitecore plugin, please see 3 Reasons to Download Interactive Maps Sitecore Plugin
Learn what Customer Data Platforms (CDPs) are, why they are valuable, and how to use them to enhance your marketing, sales, and customer service!
Editors working within Sitecore face a common issue in managing their redirect maps. It takes considerable time and resources to undertake a similar and repeatable task. Often, the best-case scenario is paying someone else to come in and manage it for you, giving away your control in the process. That's where the Sitecore URL Redirect Manager comes into play.
It’s an exciting time to work in the field of marketing. As marketing evolves, technology is becoming more and more ingrained into the entire discipline. That meansmarketing leaders are now gaining unparalleled access to a new set of capabilities just waiting to be leveraged.
Have you recently found yourself Googling, “What is Sitecore?” Or maybe you’ve heard about Sitecore and are considering taking the leap of faith into digital adulthood, so your search is something more like, “Why do I need Sitecore?” or “Why is Sitecore important to a business?” You may even already be a fully matured Sitecore stalwart but are unsure if you’re maximizing its potential. All great questions. So, lets jump in.
The value of video in marketing is no secret, but it’s a crowded space. Getting your audience to not just watch, but keep watching your videos can be challenging. Drone videography offers a solution for producing high-quality video content that is engaging and tells your brand's story in a new way. Here's how drone video can go to work for you.
There is a lot of effort that takes place behind the scenes when video content is created that either goes unnoticed, is greatly downplayed or just generally misunderstood. I would like to shed some light on some of these time consuming tasks to uncover some common misconceptions and to reveal what actually goes on during the process.
In the holiday spirit, a buddy of mine and I decided to build a project that would bring joy to the world (no pun intended … errrrr … okay, pun intended) and fulfill our need to do something nerdy. As with most of us nerds, our “home” projects usually get left unfinished.
Our “Demystifying Video” blog series continues with an introduction to motion graphics. Missed the other posts in the series? Catch up on Episode 1: Color Grading and Episode 2: Drone Cinematography. From the tools and processes we use to the terms we employ to talk about them, the nitty-gritty of producing video can be a little bit intimidating. In this series, we let you in on the lingo and help you understand what we do both behind the camera and behind the desk in the edit suite.
Well, “big brother” might be a bit of an exaggeration, but beacons are watching, and you should be watching too. I mean, you’re closely monitoring your Google Analytics reports and analyzing that data in an effort to maximize your web presence, aren’t you? You can monitor traffic from your physical customers or visitors too. So why aren’t you trying to maximize your physical presence and track all that foot traffic just like you do online?
Back in March I revised the HTML5 multiplayer node.js example to use WebSockets instead of RESTful calls. Moving to this event based system of communication allowed for more streamlined code and native multithreaded performance. If you haven’t had a chance to read the previous posts in the node.js series, you can catch them here:
The development team here at Liquid has a wonderful culture. We have running jokes, make silly banter and rib each other on a regular basis. We each have “specialties” in the humor department. Some are masters at dry sarcasm. Some are masters at self-deprecating humor. Myself? My specialties are obscure music references and “Dad Humor.”
This is the first in a series of posts I’m writing called Demystifying Video. From the tools and processes we use to the terms we employ to talk about them, the nitty-gritty of producing video can be a little bit intimidating. I’ll let you in on the lingo and help you understand what we do both behind the camera and behind the desk in the edit suite. First up – color grading.
A year ago I posted an article on how to get started with real time interaction by using Node.js, HTML5 and some powerful frameworks built on those technologies. If you haven’t had a chance to read it, follow the links below and get familiar with the concepts and components before reading on.
We were recently challenged to create a single-page application that allows a user to select, from their personal Instagram account, photos for use in customized imagery. Though the Instagram developer documentation provides details on how to implement a solution, there are some unique challenges we had to face.
In my previous post, I described a simple alternative to using Umbraco Courier for basic staging sites and how it could be accomplished through just a few lines of custom code. In that post, however, I did not cover any means to set and store the host names for which we wanted to display the staging data.
How many times in your life have you turned around and everything you knew was wrong? Below, I recount my painful journey from tape-based, analog linear editing to software-based, non-linear digital editing and how I continued to face the challenges of being old school.
Now that we have our backend service complete, we can move on to the front end. In Part 1, we created an API and designated the client path as the place to insert all of our static assets.
What is Enterprise UX? UX, or User Experience, is a broad term describing a person’s, group’s, community's or populace’s experience with a particular product or service. Enterprise UX narrows down that definition to describe how your employees and partners interact with your internal products or services. For context, any software, hardware, environment or department that employees interact with is a service or product of your organization.
It’s been 2 years since my first post on integrating campaign monitor with Umbraco. This spring we at Liquid refreshed our website. Umbraco V7 (codenamed Belle for its beautiul new UI) had since been released, so it was time to retire our trusty Umbraco 4.x site and move to the world of Umbraco 7. This change, of course required a custom editor for our mailing list settings.
Recently I sent an SD spot to a television station in DG approved MPEG2 specs. I heard from the producer a half an hour later that they requested a H264 QuickTime movie rather than an MP2. I thought, “Really everyone it’s not all that hard to convert a MP2 to a QuickTime movie”. It seems that many TV stations and others have a set way of doing things and if something is out of their standard operating procedure they just don’t know how to cope with it.
I was recently tasked to move our company’s email campaign sends out of our own servers to the Campaign Monitor service. This meant we would need to customize our Umbraco Contour forms to integrate with the Campaign Monitor api. I must admit I was excited. I have admired Umbraco for its flexibility and its extensibility. However, beyond a few simple proof of concepts, I had never gotten a chance to dig in and extend its functionality for a real world application.
Whether it's new or improved sales approaches, customer experiences, or overall culture fixes, we can build highly technical, highly specialized digital solutions that answer the call. We help your business meet its rapidly changing digital marketplace, head-on.
This is our promise to make digital work for you.