Branding Services

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Reveal Your Value Proposition and Reinvigorate Your Brand

You interact with brands on a day to day, if not minute to minute, basis. It's easy to see how a skillfully branded business can play an impactful role in peoples' lives.

It's more than a commitment. Deciding to undergo a branding or rebranding process is an all-cards-on-the-table promise to eat, breathe, and sleep the important nuances of your business in ways you may not have previously imagined. We have experts on staff to help guide you through this imperative collaboration.
Branding Services
- Research
  
  We'll uncover your customers' actual needs, desires, pain points – empathy and perspective play a vital role in your branding process
- Brand Strategy
  
  Develops a framework that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand
- Visual Brand Identity Systems
  
  Involves a full toolset of visual elements, including your logo, fonts, primary and secondary color palettes, photos, and other design pieces
- Messaging & Positioning
  
  Proper positioning tells the audience how they should feel about your brand, and messaging reinforces this exclusively crafted position.
- Brand Guidelines
  
  Creates a comprehensive set of rules and instructions for consistent usage of important brand elements like logos and messaging
- Brand Workshops
  
  Moderated group sessions provide an open and honest environment for developing all aspects of your brand
- Rollout Planning
  
  Creates an efficient and effective process for successfully unveiling your newly formed brand identity across all touchpoints
- Change Management
  
  Step-by-step change management processes establish the proper reinforcement and alignment of your new brand launch
Our Latest and Greatest Work

We uncover business needs and help our clients undergo transformations through technology, strategy, creative, and data analytics. See for yourself.
- Blue Ridge Communications
  
  A full-service partnership, Liquid guided this tv, voice, and internet provider through a major redesign that reflects their move into higher technology and a wider breadth of services. Liquid helped establish a new voice and tone suitable for a trustworthy regional leader in household media services.
  
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- Crayola Experience
  
  Crayola and Liquid have a long partnership creating cutting-edge interactive applications for their audiences. Case in point, Crayola presented Liquid with a visual and technical challenge with its "Crayola My Way” tool that offers users product customization.
  
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- The Egoscue Method
  
  This was a unique opportunity for Liquid to flex its muscles through design, development, strategy, and innovation. Because Egoscue is a visually oriented treatment, imagery played a key role in the website strategy and redesign. Our partnership also featured updates to “E-Pete” posture-tracking AI software for use in diagnosing treatment.
  
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- GOLD Credit Union
  
  When a small local brand wants to make a big splash, you often need to start from scratch, and that's essentially how this credit union relationship began. We interviewed everyone from executives to Member service representatives in order to capture their true essence and built a roadmap for full-scale rebranding success.
  
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- Mack Trucks
  
  Mack Trucks partnered with Liquid more than 20 years ago in the development of the trucking giant's first website. That project morphed into the ideal partnership that's included multiple custom application projects. We're proud to be helping Mack do business more efficiently.
  
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- Precision Medical
  
  The B2B space requires a strong loyal connection to its customers. Liquid helped Precision Medical build an attractive, highly functional website featuring an ecommerce and promotional foundation to better solidify its personalized connection to customers.
  
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View All Work
Let's Talk About it

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Blog Overview
Design Blog

Our expertise is only as good as our ability to share it with you. Here are the latest thoughts and ideas from our team.
- Design
  Why Adobe XD is a Game - Changer
  
  2019-12-4 • Ruben Cespedes
  
  Throughout my 14 years in the design industry, I’ve used countless tools to work on my design projects. One of the first tools I used was the venerable design workhorse Adobe Photoshop, and it became my favorite tool for web and print design back in 2004. In the early days of my career, I considered Photoshop to be the most complete tool in terms of web design and mobile application design. Challenging Adobe’s dominance, Sketch arrived in 2010 and in my opinion revolutionized the UI/UX design process for Mac users. I loved Sketch and used it whenever I could for my web projects, but its lack of compatibility with PCs proved to be an inconvenient limitation in mixed-platform environments.
  
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- Design
  User Experience (UX) Demystified
  
  2019-10-16 • Ruben Cespedes
  
  When I tell people that I’m a user experience (UX) designer, most people nod politely as their eyes glaze over for a second, and they try to move the conversation along. Early in my career I thought they were completely uninterested, but over time, I came to realize that many people simply don’t know what UX is and might feel awkward about asking. On behalf of misunderstood UX designers everywhere, please allow me to introduce you to the wonders of quality UX and why you should care about it.
  
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- Design
  Why Your Brand's Visual Identity Matters
  
  2019-7-24 • Francesca Farrisi
  
  What is a visual brand identity, you ask? It’s only one of the most important things about your business. Branding is far more in depth than aesthetics. It delves into the core of why you exist as a business. It requires hours of research and analysis to ultimately cultivate something visually appealing that communicates your message: your visual identity. A visual identity is comprised of a system of external expressions such as a logo, color palette and texture, typography, iconography, illustration, photography, motion principles, and composition.
  
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- Design
  Hook, Line, and Sinker – UX Design Tips for a Successful Landing Page
  
  2019-7-3 • Jeff Doubek
  
  I went fishing the other day and all I caught was a good UX lesson for you. Here’s the deal: my daughter entered the neighborhood annual fishing derby. For a decent UX guy, I’m a terrible fisherman. But I do know how to bait a squirming worm and unhook the slimiest of fish.
  
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