Feel like your brand’s color palette is missing something? Here are some easy steps to start expanding it to improve your website design.
Discover your customers' actual needs, desires, and pain points – empathy and perspective play a vital role in your branding process
Develop a framework that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand
Visual Brand Identity Systems
Commission a full toolset of visual elements, including your logo, fonts, primary and secondary color palettes, photos, and other design pieces
Messaging & Positioning
Guide customer perceptions with proper positioning that tells the audience how they should feel about your brand and messaging that reinforces this uniquely crafted position
Create a comprehensive set of rules and instructions for consistent usage of important brand elements like logos and messaging
Acquire valuable insights through moderated group sessions that provide an open and honest environment for developing all aspects of your brand
Create an efficient and effective process for successfully unveiling your newly formed brand identity across all touchpoints
Establish the proper reinforcement and alignment of your new brand launch with carefully designed, step-by-step change management processes
88% of online shoppers won’t return to a website after having a bad user experience. Retain and increase customers with these 6 highly impactful UX design tips.
Throughout my 14 years in the design industry, I’ve used countless tools to work on my design projects. One of the first tools I used was the venerable design workhorse Adobe Photoshop, and it became my favorite tool for web and print design back in 2004. In the early days of my career, I considered Photoshop to be the most complete tool in terms of web design and mobile application design. Challenging Adobe’s dominance, Sketch arrived in 2010 and in my opinion revolutionized the UI/UX design process for Mac users. I loved Sketch and used it whenever I could for my web projects, but its lack of compatibility with PCs proved to be an inconvenient limitation in mixed-platform environments.
When I tell people that I’m a user experience (UX) designer, most people nod politely as their eyes glaze over for a second, and they try to move the conversation along. Early in my career I thought they were completely uninterested, but over time, I came to realize that many people simply don’t know what UX is and might feel awkward about asking. On behalf of misunderstood UX designers everywhere, please allow me to introduce you to the wonders of quality UX and why you should care about it.
What is a visual brand identity, you ask? It’s only one of the most important things about your business. Branding is far more in depth than aesthetics. It delves into the core of why you exist as a business. It requires hours of research and analysis to ultimately cultivate something visually appealing that communicates your message: your visual identity. A visual identity is comprised of a system of external expressions such as a logo, color palette and texture, typography, iconography, illustration, photography, motion principles, and composition.
I went fishing the other day and all I caught was a good UX lesson for you. Here’s the deal: my daughter entered the neighborhood annual fishing derby. For a decent UX guy, I’m a terrible fisherman. But I do know how to bait a squirming worm and unhook the slimiest of fish.