Design
User Persona 101 - Give the People What They Want
User Personas are a key exercise to improving your website’s user experience (UX). Learn how to create and use them effectively today!
Branding Services
Reveal Your Value Proposition and Reinvigorate Your Brand
You interact with brands on a constant basis, so it's easy to see how a skillfully branded business can play an impactful role in peoples' lives.
Deciding to undergo a branding or rebranding process is more than a commitment—it’s an all-cards-on-the-table promise to eat, breathe, and sleep the important nuances of your business in ways you may not have previously imagined. We have experts on staff to help guide you through this crucial collaboration.
Branding Services
Research
Discover your customers' actual needs, desires, and pain points – empathy and perspective play a vital role in your branding process
Brand Strategy
Develop a framework that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand
Visual Brand Identity Systems
Commission a full toolset of visual elements, including your logo, fonts, primary and secondary color palettes, photos, and other design pieces
Messaging & Positioning
Guide customer perceptions with proper positioning that tells the audience how they should feel about your brand and messaging that reinforces this uniquely crafted position
Brand Guidelines
Create a comprehensive set of rules and instructions for consistent usage of important brand elements like logos and messaging
Brand Workshops
Acquire valuable insights through moderated group sessions that provide an open and honest environment for developing all aspects of your brand
Rollout Planning
Create an efficient and effective process for successfully unveiling your newly formed brand identity across all touchpoints
Change Management
Establish the proper reinforcement and alignment of your new brand launch with carefully designed, step-by-step change management processes
Blog Overview
Design Blog
Our expertise is only as good as our ability to share it with you. Here are the latest thoughts and ideas from our team.
Design
How to Use Website Usability Testing to Improve Your Customer Experience
Learn how to properly use Website Usability Testing to see how potential customers interact with your website and how to improve their experience.
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Design
Upgrade Your Website with a Powerful Information Architecture
In this article, we dive into common questions about information architecture and discover how you can build a powerful IA to improve your UX.
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Design
How to Expand Your Brand’s Color Palette for Stronger Website Design
Feel like your brand’s color palette is missing something? Here are some easy steps to start expanding it to improve your website design.
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Design
Die Hard UX Design - How to Keep Your Customers Alive
88% of online shoppers won’t return to a website after having a bad user experience. Retain and increase customers with these 6 highly impactful UX design tips.
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Design
Why Adobe XD is a Game - Changer
Throughout my 14 years in the design industry, I’ve used countless tools to work on my design projects. One of the first tools I used was the venerable design workhorse Adobe Photoshop, and it became my favorite tool for web and print design back in 2004. In the early days of my career, I considered Photoshop to be the most complete tool in terms of web design and mobile application design. Challenging Adobe’s dominance, Sketch arrived in 2010 and in my opinion revolutionized the UI/UX design process for Mac users. I loved Sketch and used it whenever I could for my web projects, but its lack of compatibility with PCs proved to be an inconvenient limitation in mixed-platform environments.