Design
What’s the Difference Between UX and UI? - 5 Minute Explainer
Knowing the difference between UX & UI is crucial to solving the challenges of your website's success. Familiarize yourself with this 5-minute explainer article.
Branding Services
Reveal Your Value Proposition and Reinvigorate Your Brand
You interact with brands on a constant basis, so it's easy to see how a skillfully branded business can play an impactful role in peoples' lives.
Deciding to undergo a branding or rebranding process is more than a commitment—it’s an all-cards-on-the-table promise to eat, breathe, and sleep the important nuances of your business in ways you may not have previously imagined. We have experts on staff to help guide you through this crucial collaboration.
Branding Services
Research
Discover your customers' actual needs, desires, and pain points – empathy and perspective play a vital role in your branding process
Brand Strategy
Develop a framework that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand
Visual Brand Identity Systems
Commission a full toolset of visual elements, including your logo, fonts, primary and secondary color palettes, photos, and other design pieces
Messaging & Positioning
Guide customer perceptions with proper positioning that tells the audience how they should feel about your brand and messaging that reinforces this uniquely crafted position
Brand Guidelines
Create a comprehensive set of rules and instructions for consistent usage of important brand elements like logos and messaging
Brand Workshops
Acquire valuable insights through moderated group sessions that provide an open and honest environment for developing all aspects of your brand
Rollout Planning
Create an efficient and effective process for successfully unveiling your newly formed brand identity across all touchpoints
Change Management
Establish the proper reinforcement and alignment of your new brand launch with carefully designed, step-by-step change management processes
Blog Overview
Design Blog
Our expertise is only as good as our ability to share it with you. Here are the latest thoughts and ideas from our team.
Design
XD Team Roundtable Part 2: How Do You Begin a Winning Design Project?
In part 2 of our XD Team Roundtable, we discuss our thoughts and advice on making successful creative projects happen.
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Design
XD Team Roundtable Part 1: What Makes an Experience Designer Successful?
We picked the brains of our Experience Design team and heard some thoughts and advice on what makes them tick, and how their creative designs happen.
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Design
User Persona 101 - Give the People What They Want
User Personas are a key exercise to improving your website’s user experience (UX). Learn how to create and use them effectively today!
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Design
How to Use Website Usability Testing to Improve Your Customer Experience
Learn how to properly use Website Usability Testing to see how potential customers interact with your website and how to improve their experience.
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Design
Upgrade Your Website with a Powerful Information Architecture
In this article, we dive into common questions about information architecture and discover how you can build a powerful IA to improve your UX.