Discover your customers' actual needs, desires, and pain points – empathy and perspective play a vital role in your branding process
Develop a framework that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand
Visual Brand Identity Systems
Commission a full toolset of visual elements, including your logo, fonts, primary and secondary color palettes, photos, and other design pieces
Messaging & Positioning
Guide customer perceptions with proper positioning that tells the audience how they should feel about your brand and messaging that reinforces this uniquely crafted position
Create a comprehensive set of rules and instructions for consistent usage of important brand elements like logos and messaging
Acquire valuable insights through moderated group sessions that provide an open and honest environment for developing all aspects of your brand
Create an efficient and effective process for successfully unveiling your newly formed brand identity across all touchpoints
Establish the proper reinforcement and alignment of your new brand launch with carefully designed, step-by-step change management processes
In part 2 of our XD Team Roundtable, we discuss our thoughts and advice on making successful creative projects happen.
We picked the brains of our Experience Design team and heard some thoughts and advice on what makes them tick, and how their creative designs happen.
User Personas are a key exercise to improving your website’s user experience (UX). Learn how to create and use them effectively today!