Die Hard UX Design - How to Keep Your Customers Alive
88% of online shoppers won’t return to a website after having a bad user experience. Retain and increase customers with these 6 highly impactful UX design tips.
Branding Services
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Reveal Your Value Proposition and Reinvigorate Your Brand
You interact with brands on a constant basis, so it's easy to see how a skillfully branded business can play an impactful role in peoples' lives.Deciding to undergo a branding or rebranding process is more than a commitment—it’s an all-cards-on-the-table promise to eat, breathe, and sleep the important nuances of your business in ways you may not have previously imagined. We have experts on staff to help guide you through this crucial collaboration. -
Branding Services
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Research
Discover your customers' actual needs, desires, and pain points – empathy and perspective play a vital role in your branding process -
Brand Strategy
Develop a framework that takes into consideration your audiences, position in the marketplace, and goals as you establish your brand -
Visual Brand Identity Systems
Commission a full toolset of visual elements, including your logo, fonts, primary and secondary color palettes, photos, and other design pieces -
Messaging & Positioning
Guide customer perceptions with proper positioning that tells the audience how they should feel about your brand and messaging that reinforces this uniquely crafted position -
Brand Guidelines
Create a comprehensive set of rules and instructions for consistent usage of important brand elements like logos and messaging -
Brand Workshops
Acquire valuable insights through moderated group sessions that provide an open and honest environment for developing all aspects of your brand -
Rollout Planning
Create an efficient and effective process for successfully unveiling your newly formed brand identity across all touchpoints -
Change Management
Establish the proper reinforcement and alignment of your new brand launch with carefully designed, step-by-step change management processes
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Our Latest and Greatest Work
We uncover business needs and help our clients undergo striking transformations through rigorously tested and proven methodologies designed for our digital world.-
Blue Ridge Communications
A full-service partnership, Liquid guided this tv, voice, and internet provider through a major redesign that reflects their move into higher technology and a wider breadth of services. Liquid helped establish a new voice and tone suitable for a trustworthy regional leader in household media services. -
Crayola Experience
Crayola and Liquid enjoy a long partnership that includes creating cutting-edge interactive applications for their audiences. In this case, Liquid solved Crayola’s visual and technical challenges by creating its "Crayola My Way” tool to offer users product customization. -
The Egoscue Method
This was a unique opportunity for the Liquid team to flex its creative and technical muscles through design, development, strategy, and innovation. Because Egoscue is a visually-oriented treatment, imagery played a key role in the website strategy and redesign. Our partnership also featured updates to “E-Pete” posture-tracking, AI-driven software for use in diagnosing treatment. -
GOLD Credit Union
When a small local brand wants to make a big splash, you often need to start from scratch, and that's essentially how this credit union relationship began. We interviewed everyone from executives to member service representatives in order to capture their true essence, and then we built a roadmap for full-scale rebranding success. -
Mack Trucks
Mack Trucks partnered with Liquid more than 20 years ago in the development of the trucking giant's first website. That project morphed into the ideal partnership that's included multiple custom application projects. We're proud to be helping Mack do business more efficiently. -
Precision Medical
The B2B space requires a strong loyal connection to its customers. Liquid helped Precision Medical build an attractive, feature-rich website featuring an e-commerce and promotional foundation to better solidify its personalized connection to customers.
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Blog Overview
Design BlogOur expertise is only as good as our ability to share it with you. Here are the latest thoughts and ideas from our team.-
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Design Why Adobe XD is a Game - Changer
Throughout my 14 years in the design industry, I’ve used countless tools to work on my design projects. One of the first tools I used was the venerable design workhorse Adobe Photoshop, and it became my favorite tool for web and print design back in 2004. In the early days of my career, I considered Photoshop to be the most complete tool in terms of web design and mobile application design. Challenging Adobe’s dominance, Sketch arrived in 2010 and in my opinion revolutionized the UI/UX design process for Mac users. I loved Sketch and used it whenever I could for my web projects, but its lack of compatibility with PCs proved to be an inconvenient limitation in mixed-platform environments.
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Design User Experience (UX) Demystified
When I tell people that I’m a user experience (UX) designer, most people nod politely as their eyes glaze over for a second, and they try to move the conversation along. Early in my career I thought they were completely uninterested, but over time, I came to realize that many people simply don’t know what UX is and might feel awkward about asking. On behalf of misunderstood UX designers everywhere, please allow me to introduce you to the wonders of quality UX and why you should care about it.
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Design Why Your Brand's Visual Identity Matters
What is a visual brand identity, you ask? It’s only one of the most important things about your business. Branding is far more in depth than aesthetics. It delves into the core of why you exist as a business. It requires hours of research and analysis to ultimately cultivate something visually appealing that communicates your message: your visual identity. A visual identity is comprised of a system of external expressions such as a logo, color palette and texture, typography, iconography, illustration, photography, motion principles, and composition.
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