We have hired Chris Mecleary as our first ever Vice President, Strategic Growth.
This is a significant move for the agency that solidifies our plans to accelerate growth in 2024.
Since its inception in 2006, the agency approached new business organically. In this role, Chris will spearhead establishing a new, more proactive and strategic approach to business development, setting us up to scale.
On this hire, Bret Ludlow, Liquid’s Executive Vice President, shared “Liquid is positioned for growth like never before, and Chris will help us grow in the right way. We’re set up to support more ambitious brands, expand into new and exciting areas, and execute our highest-level work. It’s these exact opportunities that Chris will be pivotal in generating.”
Ensuring alignment between the agency and our clients is critical to the type of long-term partnerships we aim to create, and that starts with the very first conversation. Chris’ role will be key in making these matches.
“I'm incredibly excited to join the Liquid team.” Chris shared. “It's a privilege to be part of such a great business, surrounded by exceptional individuals. I can't wait to contribute to our collective success."
Chris brings more than a decade of business development and account management experience, including his most recent role leading business development efforts at a leading B2B services company. His contributions not only opened new avenues but also significantly drove revenue growth by millions of dollars. There, Chris played a pivotal role in expanding their reach into the space and aerospace markets alongside industry giants like NASA, SpaceX, Lockheed Martin, and more.
This hire further expands our leadership team which has grown to include Emily Massaro, Vice President of Marketing; Jason Mastroianni, Vice President of Creative; and Justin Teles, Vice President of Operations. This team working in lockstep will be vital to the accelerated growth that we anticipate seeing in the coming months and years.
Bret added, “There are countless businesses in the markets we serve that would benefit from Liquid’s experience and expertise, and Chris will help introduce them to all the great things we offer. 2024 is going to be an exciting year.”
Please join us in welcoming Chris to the team!