At Liquid, we believe testing and optimization are critical for creating the strongest experience for your customers and clients. Perhaps you’re not meeting conversion goals, or your team is split on what the best to catch your audience’s attention.
As it’s said, hope is not a strategy. Rather than guessing and assuming, we recommend you test and measure, and then change and retest. The combination of quantitative and qualitative data is the key to creating a tip-top experience for all visitors to your website.
What We Do:
Conversion Rate Optimization
Identifying opportunities to make the completion of high value actions easier for site visitors, which translates to an increase in the volume of website conversions
A/B and Multivariate Testing
Changing elements of your site to test their impact on a user’s site experience, with the capability to target specific segments of users with more a customized approach
UX and Qualitative Testing
Evaluating and improving your website using UX tools to capture real visitor behavior and test how they interact with your website
Building, deploying and analyzing survey responses that provide high-quality and customized research on your brand, offerings, and customer satisfaction
Experience Optimization Knowledge & Ideas:
- Intro to Heatmaps: Understanding User Experience - Part 1
- Intro to Heatmaps: Understanding User Experience - Part 2