Over 100 years ago, John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
Marketing analytics is, in short, the solution to understanding the return on your marketing investments. Gone are the days where marketing spend is a black box and can’t be tied back to sales.
Liquid can support your team in understanding how your marketing spend is translating to revenue or leads, not just impressions and clicks.
What We Do
Comparing marketing objectives to campaign performance and identifying short-term and long-term optimization opportunities
Allocating the proper credit to each channel that contributes to your customers’ journey
Improving ROI using CLV
Determining how to improve the return on your investment by leveraging customer lifetime value, which focuses efforts on the most profitable and loyal customers
Identifying similar groups of individuals through solutions such as cluster and tree analysis
Leveraging customer data to produce meaningful engagements and encourage relevant and timely cross-sell and upsell opportunities