The Client
For more than 70 years, Blue Ridge has connected communities across northeastern and central Pennsylvania. What began as a small, local cable provider has evolved into a forward-thinking technology company delivering high-speed Fiber internet, streaming, TV, whole-home WiFi, mobile, and smart-home security services.
Rooted in local values but driven by innovation, Blue Ridge continues to invest in the people and places it serves, bringing next-generation connectivity to the region it proudly calls home.
The Challenge
As Blue Ridge continued to evolve its technology and expand its Fiber network, the brand identity needed to keep pace. The existing 2D illustration system established in 2019 had served as a strong creative foundation, but it no longer reflected the sophistication or innovation driving the company forward.
To capture that spirit of progress, the brand needed a design system that could grow with it: one that felt dynamic, modern, and ready for what’s next.
Bringing Dimension to a Legacy of Connection
To match the company’s forward momentum, Liquid set out to expand Blue Ridge’s brand identity through a new dimension - literally. Introducing 3D design and animation gave the brand a modern, elevated look while staying true to the approachable, community-focused personality that defines Blue Ridge.
Rather than replacing what already worked, the goal was to build on the established illustration system and evolve it for the future. This meant creating a visual framework flexible enough to scale across campaigns, platforms, and storytelling formats - one that could grow alongside the brand as its technology and customer needs continue to advance.
Elevating a Modern Brand
Blue Ridge’s technology has always been forward-thinking; now its identity reflects that same level of sophistication.
The introduction of 3D design brought a polished, professional aesthetic that communicates innovation and credibility. This evolution gives the brand a confident, future-ready presence while preserving the warmth and familiarity customers associate with Blue Ridge.
Building a Smarter System
The shift to 3D also introduced new creative efficiencies. By developing a custom library of reusable 3D assets, our creative services team gave Blue Ridge gained more control and agility across campaigns.
Visuals can now be produced faster and more consistently, delivering greater impact without sacrificing design quality or brand integrity.
Designing for What’s Next
3D design is more than a visual enhancement, it’s a strategic step toward adaptability. The new framework was built to scale across creative channels, from digital campaigns, billboards, motion, and whatever comes next.
By investing in 3D, Blue Ridge positioned itself to evolve with the industry and stay ahead of changing expectations in how people experience design and communication.
Telling Stories That Connect
Every connection Blue Ridge makes is rooted in people, and 3D gives those stories greater depth and emotion. Through realistic lighting, texture, and movement, we created visuals that feel human and relatable.
The result: storytelling that captures both the technical excellence and the community-driven heart of Blue Ridge’s mission.
