Animated Promo Videos
HomeFi for the Holidays
To make Blue Ridge's high-tech signature products more relatable in productions without live actors, we designed a stylized universe of animated characters to serve as stand-ins for customers in an ongoing series of videos. Our Experience Design department collaborated with the Blue Ridge team to define a visual style full of warmth and positivity that felt right at home in this community-focused organization.
These featured videos were created to be used primarily as television commercials, but they also served as ideal social media content on multiple platforms. While both videos were available in 30-second versions, we also expanded the "anytime" version with additional scenes and more details to create the 60-second version that you can see here.