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Blue Ridge Animated Promo Videos

Blue Ridge

Animated Promo Videos

Advanced internet capabilities played a large role in Blue Ridge's complete digital transformation, so we wanted to create fun, accessible animated videos to introduce and explain the benefits of Blue Ridge's HomeFi system to their customers. The strong and heroic "HomeFi" character represents the improved signal strength and advanced capabilities of the HomeFi system, while the decidedly average "WiFi" character clearly benefits from our hero's help. A supporting cast of characters rounds out a cheerful, charming world that's made better through technology.

  • Whole-Home Coverage

  • HomeFi for the Holidays

The Production

To make Blue Ridge's high-tech signature products more relatable in productions without live actors, we designed a stylized universe of animated characters to serve as stand-ins for customers in an ongoing series of videos. Our Experience Design department collaborated with the Blue Ridge team to define a visual style full of warmth and positivity that felt right at home in this community-focused organization.

These featured videos were created to be used primarily as television commercials, but they also served as ideal social media content on multiple platforms. While both videos were available in 30-second versions, we also expanded the "anytime" version with additional scenes and more details to create the 60-second version that you can see here.

Featured Services

  • Scripting
  • Storyboarding
  • Video Editing
  • Sound Editing
  • Motion Graphics
  • Animation

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