In support of its complete digital transformation facilitated by Liquid, Blue Ridge wanted a playful holiday video that showcased its impressive portfolio of high-tech services. Gigabit internet, advanced mesh WiFi, TiVo-enabled cable TV, and digital phone service are all important elements of today's connected lifestyle, so we developed a fun, whimsical narrative that quickly showcased typical usage scenarios for Blue Ridge's core products. Who better to demonstrate the magic of tech-infused holidays than Kris Kringle himself?
BRCTV Christmas Spot
Shot on a lushly decorated set brimming with homages to a beloved classic holiday film, this video uses live action, stop motion animation, and digital compositing to take viewers on a whirlwind tour of ways that Blue Ridge services can improve their lives. As the focal point of the story, the role of Santa was cast with care, and in a jolly nod to the film, we checked our list twice before casting actors that resembled the family from "A Christmas Story." The result is a video that attaches positivity, humor, and the joy of a family holiday to a suite of products and services not typically associated with emotional impact.