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Integrated Marketing, Strategist

Fogelsville, PA

Full Time
Integrated Marketing, Strategist

As a Strategist, Integrated Marketing, you will develop and oversee integrated digital marketing campaigns for local and global clients.

Key Responsibilities

  • Participate in initial discovery meetings to conceptualize, develop and provide digital marketing solutions according to client goals and challenges
  • Work with Digital Marketing team and directly with clients to build comprehensive digital marketing campaign strategies
  • Create new digital advertising campaigns by collaborating with copywriters, graphic designers, and developers; developing detailed targeting plans; setting budget forecasts; establishing KPIs and conversion targets; and more
  • • Manage multiple, ongoing digital advertising campaigns at once by optimizing and A/B testing campaign, ad group, ad, ad placement, ad spend, and ad targeting
  • Create, report, and present to clients on campaign advertising results and changes on a weekly and monthly basis to yield new strategic recommendations
  • Stay relevant with industry trends and experiment with new techniques and technologies to increase the effectiveness of campaigns
  • Assist Digital Marketing team in other campaign strategies surrounding SEO, Analytics, Social Media and Email Marketing


  • Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background
  • 3+ years proven working experience in digital marketing
  • Google Analytics certified
  • Experience with ad platforms, including but not limited to Google Ads, Bing Ads, Facebook Ads, or LinkedIn Ads
  • Experience with email marketing or marketing automation platforms such as Marketo or HubSpot
  • Demonstrated understanding of inbound, outbound, account based and other marketing techniques
  • Proven ability to analyze campaign results and create meaningful recommendations for immediate action
  • Ability to thrive in a fast-paced environment
  • Excellent communication and presentation skills
  • A natural networker that enjoys connecting people, content and ideas using the latest technology

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