Integrated Marketing, Strategist
• Fogelsville, PA
Full Time
Integrated Marketing, Strategist
As a Strategist, Integrated Marketing, you will develop and oversee integrated digital marketing campaigns for local and global clients.
Key Responsibilities
- Participate in initial discovery meetings to conceptualize, develop and provide digital marketing solutions according to client goals and challenges
- Work with Digital Marketing team and directly with clients to build comprehensive digital marketing campaign strategies
- Create new digital advertising campaigns by collaborating with copywriters, graphic designers, and developers; developing detailed targeting plans; setting budget forecasts; establishing KPIs and conversion targets; and more
- • Manage multiple, ongoing digital advertising campaigns at once by optimizing and A/B testing campaign, ad group, ad, ad placement, ad spend, and ad targeting
- Create, report, and present to clients on campaign advertising results and changes on a weekly and monthly basis to yield new strategic recommendations
- Stay relevant with industry trends and experiment with new techniques and technologies to increase the effectiveness of campaigns
- Assist Digital Marketing team in other campaign strategies surrounding SEO, Analytics, Social Media and Email Marketing
Qualifications
- Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background
- 3+ years proven working experience in digital marketing
- Google Analytics certified
- Experience with ad platforms, including but not limited to Google Ads, Bing Ads, Facebook Ads, or LinkedIn Ads
- Experience with email marketing or marketing automation platforms such as Marketo or HubSpot
- Demonstrated understanding of inbound, outbound, account based and other marketing techniques
- Proven ability to analyze campaign results and create meaningful recommendations for immediate action
- Ability to thrive in a fast-paced environment
- Excellent communication and presentation skills
- A natural networker that enjoys connecting people, content and ideas using the latest technology