Liquid Employee Typing on Computer

SEO Strategist

Allentown, PA

Full Time
SEO Strategist

As an SEO Strategist, you will build strategies as well as monitor and analyze all activities within organic search programs for local and global clients.

Key Responsibilities

  • Work with the Digital Marketing team and directly with clients to build comprehensive website SEO strategies
  • Perform detailed keyword and audience research, as well as competitive analysis for corporate-wide content strategies and website development programs
  • Execute technical analysis of websites that implement user experience best practices using a variety of tools
  • Manage monthly SEO strategies by optimizing meta data, link profiles, content strategies and technical performance
  • Sort and organize large data sets to produce insights and recommendations about SEO performance
  • Create, report and present to clients on SEO results and changes to yield new strategic recommendations on a weekly and monthly basis
  • Assist Digital Marketing team in other campaign strategies surrounding SEM, Display, Analytics, Social Media and Email Marketing

Qualifications

  • Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background
  • 3+ years proven working experience in digital marketing
  • Certified in Google Analytics
  • Experience using tools for organic analysis including Google Search Console, SEMrush, Screaming Frog
  • Experience with local listing management tools, such as Yext, and local SEO tactics preferred
  • Knowledge of technical SEO tactics, including but not limited to status codes, sitemaps, facets, structured data, canonical tags and pagination preferred
  • Experience using data aggregation tools and platforms including Google Data Studio preferred
  • Ability to thrive in a fast-paced environment
  • Excellent communication and presentation skills
  • A natural networker that enjoys connecting people, content and ideas using the latest technology

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