SEO Strategist
• Fogelsville, PA
Full Time
SEO Strategist
As a Strategist, SEO, you will create strategies as well as monitor and analyze all activities within organic search programs for local and global clients.
Key Responsibilities
- Work with the Digital Marketing team and directly with clients to build comprehensive website SEO strategies
- Perform detailed keyword and audience research, as well as competitive analysis for corporate-wide content strategies and website development programs
- Execute technical analysis of websites that implement user experience best practices using a variety of tools
- Manage monthly SEO strategies by optimizing meta data, link profiles, content strategies and technical performance
- Sort and organize large data sets to produce insights and recommendations about SEO performance
- Create, report and present to clients on SEO results and changes to yield new strategic recommendations on a weekly and monthly basis
- Assist Digital Marketing team in other campaign strategies surrounding SEM, Display, Analytics, Social Media and Email Marketing
Qualifications
- Bachelor’s degree or higher in Marketing, Data Analytics, Communications or similar background
- 3+ years proven working experience in digital marketing
- Certified in Google Analytics
- Experience using data aggregation tools and platforms including Google Data Studio
- Experience using tools for organic analysis including Google Search Console, SEMrush, Screaming Frog
- Experience with local listing management tools, such as Yext, and local SEO tactics
- Knowledge of technical SEO tactics, including but not limited to status codes, sitemaps, facets, structured data, canonical tags and pagination
- Ability to thrive in a fast-paced environment
- Excellent communication and presentation skills
- A natural networker that enjoys connecting people, content and ideas using the latest technology