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Liquid Announces Leadership Changes

Liquid Interactive Executive Team membersLeft to Right: Jim Ludlow, Chief Executive Officer; Doug Mancini, President; Bret Ludlow, Executive Vice President

We are excited to announce two key leadership changes.

Doug Mancini has been appointed President of the company. Doug has held a number of key positions with Liquid over the last 20 years and has successfully led the digital operations of Liquid’s multinational clients, most recently as Liquid’s Executive Vice President and COO.

Bret Ludlow has been appointed Executive Vice President of the company. Bret who has been with Liquid for over 9 years, has most recently been responsible for directing solution development for key markets. In his new role he will champion product and service innovation and direct customer strategy.

In announcing the news, which is effective today, Chief Executive Officer Jim Ludlow explained:

“As companies across all sectors accelerate adoption of digital as a business imperative, this is the perfect moment to make these changes. Doug has the knowledge, experience, and passion to consolidate Liquid’s leadership position in the digital business sector. Bret has been focused on the needs of our customers and how best to serve them. He will accelerate and strengthen our capabilities.”

Jim Ludlow, a pioneer in the development of digital technology as a business asset for over 25 years, will remain Chief Executive Officer while dedicating more time to his community involvements, notably as Chairman of the Council of Trustees at Kutztown University.

Commenting on his appointment, Doug Mancini said:

“In these challenging times, Liquid is uniquely suited to help our customers rethink their businesses, and help our employees enhance their skills. I am excited to lead the company at this important stage of its development, and guide those who matter most to us, to reach their full potential.”


Liquid provides technology, experience design, analytics, and digital marketing services to some of the world’s most ambitious brands – helping them enhance their customer experiences.

Liquid’s promise to its clients is to “Make Digital Work.” This promise has been kept for decades by executing thousands of successful digital projects that enhance their client’s customer relationships and grow their businesses.

Headquartered in Allentown, PA Liquid is home to dozens of multi-disciplinary strategists, designers, engineers, project managers, digital marketers, and consultants.

Jim Ludlow is Chairman of the Council of Trustees at Kutztown University.

Doug Mancini serves on the board of Lifepath and is a member of Vistage.

Bret Ludlow serves on the executive committee of the Lehigh Valley Chamber of Commerce and is Lehigh Valley chapter chairman of the International Association of Business Communicators.