We are proud to welcome Emily Massaro to the Liquid team as our newest Digital Marketing Strategist. Emily joins the Digital Marketing department with a focus on social media, promotional campaigns and search engine optimization.
In her role, Emily will work with Liquid’s clients and internal teams to build comprehensive digital marketing strategies. This will entail not only creating and implementing campaigns, but also monitoring the success of these campaigns using campaign data, Google Analytics and multiple third party platforms.
Emily got her start at Liquid last year as one of our summer interns. She has now joined Liquid as a full-time team member following her graduation from Ithaca College’s Roy H. Park School of Communications with a degree in Integrated Marketing Communications. At Ithaca, Emily was a Leadership Scholar and a member of Alpha Delta Sigma (ADS), a national honor society sponsored by the American Advertising Federation.
Emily brings six marketing internships worth of experience to Liquid. This includes a position at First Generation, where she gained experience in media planning and buying as well as at The Anderson Group, where she was in-part responsible for social media strategy and content development.