We’re excited to share the promotion of Melanie Cellini to Senior Strategist, Integrated Marketing. Her new Senior title recognizes her years of experience and leadership within the areas of client strategy, digital marketing campaigns, marketing automation, and more.
“Mel’s made a big impact in her time at Liquid so far,” said Emily, Digital Marketing Director. “She’s played the role of strategist, thought leader, creative thinker, mentor, and analyst in support of the rest of the Liquid team and our clients over the years. It’s clear she’s passionate about the work she does, and I look forward to continuing to see her be a leader here at Liquid and in the industry.”
Mel celebrated her second anniversary at Liquid in March.
In her Senior role and as a lead strategist for Liquid’s largest digital marketing clients, Mel will keep pushing Liquid’s campaign performance and offerings in support of clients’ objectives and the ever-changing industry. Mel will continue building content-driven, multi-channel marketing campaign strategies as well as working with cross-functional teams to launch, manage, and continuously optimize these campaigns.
Mel shared, “I feel so honored and thrilled for this opportunity and to continue working with such talented people at Liquid. One of my favorite things about my Strategist role is how it allows me to work with so many different team members and departments, so I have a true appreciation for all of the effort that goes into a project, big or small. I am really looking forward to helping our Digital Marketing team grow in this new role.”
Join us in congratulating Mel on this accomplishment!