The 2019 Wix SEO Battle is over! Read more about the competition, how we did, some of our tactics, and learn more about the controversial ending that took place.
Content Marketing has been described by Seth Godin as all the marketing that’s left.
In our 2017 Q3 Lunch & Learn, we discussed why content marketing is essential to an organization’s success, how to build and document a content marketing strategy, and how to distribute content effectively.
Content marketing is built on the idea you’re going to stop interrupting people by trying to sell to them, and instead create the engaging content that traditional advertising interrupts. By consistently providing valuable, relevant content for every stage of the customer journey, you’ll create relationships with customers built on trust. We always buy from those we trust.
Effective content marketing includes:
- Establishing a systematic approach
- Understanding content marketing is an organizational mindset and commitment
- Thorough research that fuels strategy
- A deep understand of who buys from you and their journey to get there
- Utilizing a variety of content types
- Taking advantage of owned, earned, and paid content
These concepts are just some of the fundamentals that fuel effective content marketing.
Watch the full video on Content Marketing Success 101 for more!
Need help implementing a content marketing strategy for your brand? Our pencils are sharpened. Get in touch with the team.
Our expertise is only as good as our ability to share it with you. Here are the latest thoughts and ideas from our team.
Producing a lot of content often but see little to no return? Learn how to improve existing content with a content audit and how to improve your content moving forward!
The past several years there has been an increased focus on the need for better performance-based measures in marketing. Most importantly - marketing’s ability to prove the impact it’s making on the business in terms of sales attribution. As a result, terms like “revenue marketing” were coined, books were published and thought leaders emerged. In 2017 we saw widespread acceptance and adoption around this approach to marketing.
Another successful Liquid Summit is in the books! At our second annual client summit, business executives and their colleagues from leading brands in all industries came together at the ArtsQuest campus for a day packed full of inspiration, education, and connection. The theme of the 2019 Summit was creating innovative customer experiences. Whether you joined us at the Steel Stacks in Bethlehem or missed the event, here are some of the key takeaways: