Learn how the most popular social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube, are continuously updating to improve their user experience.
Content Marketing has been described by Seth Godin as all the marketing that’s left.
In our 2017 Q3 Lunch & Learn, we discussed why content marketing is essential to an organization’s success, how to build and document a content marketing strategy, and how to distribute content effectively.
Content marketing is built on the idea you’re going to stop interrupting people by trying to sell to them, and instead create the engaging content that traditional advertising interrupts. By consistently providing valuable, relevant content for every stage of the customer journey, you’ll create relationships with customers built on trust. We always buy from those we trust.
Effective content marketing includes:
- Establishing a systematic approach
- Understanding content marketing is an organizational mindset and commitment
- Thorough research that fuels strategy
- A deep understand of who buys from you and their journey to get there
- Utilizing a variety of content types
- Taking advantage of owned, earned, and paid content
These concepts are just some of the fundamentals that fuel effective content marketing.
Watch the full video on Content Marketing Success 101 for more!
Need help implementing a content marketing strategy for your brand? Our pencils are sharpened. Get in touch with the team.
Our expertise is only as good as our ability to share it with you. Here are the latest thoughts and ideas from our team.
Here are a few of the trends and predictions we think will change the way brands utilize social advertising as we enter the new decade.
Read part 2 about the next big strategic challenge all marketers will face and what you can do to ensure your company not only survives but thrives.
The 2019 Wix SEO Battle is over! Read more about the competition, how we did, some of our tactics, and learn more about the controversial ending that took place.