It’s an exciting time to work in the field of marketing. As marketing evolves, technology is becoming more and more ingrained into the entire discipline. That means marketing leaders are now gaining unparalleled access to a new set of capabilities just waiting to be leveraged.
A.I. and Machine Learning are more commonly built into marketing applications, self-service tools help customers obtain answers quicker, and chatbot platforms help marketers build direct lines of customer communication for quicker issue-resolution. These are just some of the things that help improve the customer experience.
Of course, with more technology comes more complexity. As organizations acquire more technology that fits into the marketing stack, data is collected in more places and assets need to be shared with more systems.
As a result, more silos develop which bleeds into the way cross-functional teams work together to support the entire customer lifecycle. To be clear, this isn’t something far off into the future. It’s happening now. An October 2018 survey indicated that although the main priority was increasing marketing’s return, an overwhelming number of respondents listed their top barrier to be the integration of disparate systems.
Luckily, the industry’s leading vendors are acknowledging this challenge. In fact, just last June, two best-of-breed providers, Sitecore and Salesforce, decided to partner up and solve this major challenge for marketers, and it’s kind of a big deal.
Why Marketers Should Be Excited
Sitecore is a leading enterprise-level content management system (CMS). The company is known for being consistently ranking as a Gartner Magic Quadrant solution for Web Content Management. Salesforce is mostly known for its powerful CRM solution, but it also has the industry’s best digital marketing cloud. Together, these platforms can help marketers design personalized, connected experiences.
On its own, Salesforce’s Marketing Cloud is a powerful solution to execute multichannel campaigns. However, there are still challenges with designing personalized experiences that extend to things like the corporate website. This partnership with Sitecore completes Salesforce’s solution. The result is a more integrated system that opens doors for marketers to be able to execute personalization at scale.
Take the Next Step
There is a huge opportunity for organizations to leverage the full power of the Sitecore/Salesforce partnership to execute personalized experiences faster and with more consistency. If you’re curious about these tools, or how your organization can benefit from this exciting partnership, let’s talk.
Liquid will be hosting its 2nd Sitecore Simplified Breakfast Roundtable of 2019, with a few of our Sitecore and Salesforce experts leading the conversation on Thursday, August 1st from 8:30am-10:00am at Liquid HQ. Interested? Reserve your spot now because space is limited!
About Nikki Kyriakopoulos
Nikki is a Senior Digital Strategist at Liquid Interactive. Nikki creates strategies as well as monitor and analyze activities within various marketing, sales, and customer service platforms for local and global clients.