Have you recently found yourself Googling, “What is Sitecore?” Or maybe you’ve heard about Sitecore and are considering taking the leap of faith into digital adulthood, so your search is something more like, “Why do I need Sitecore?” or “Why is Sitecore important to a business?” You may even already be a fully matured Sitecore stalwart but are unsure if you’re maximizing its potential. All great questions. So, lets jump in.
It’s an exciting time to work in the field of marketing. As marketing evolves, technology is becoming more and more ingrained into the entire discipline. That meansmarketing leaders are now gaining unparalleled access to a new set of capabilities just waiting to be leveraged.
A.I. and Machine Learningare more commonly built into marketing applications, self-service tools help customers obtain answers quicker, and chatbot platforms help marketers build direct lines of customer communication for quicker issue-resolution. These are just some of the things that help improve the customer experience.
Of course, with more technology comes more complexity. As organizations acquire more technology that fits into the marketing stack,data is collected in more places and assets need to be shared with more systems.
As a result, more silos develop which bleeds into the way cross-functional teams work together to support the entire customer lifecycle. To be clear, this isn’t something far off into the future. It’s happening now. An October 2018 survey indicated that although the main priority was increasing marketing’s return, an overwhelming number of respondents listed their top barrier to be the integration of disparate systems.
Luckily, the industry’s leading vendors are acknowledging this challenge. In fact, just last June,two best-of-breed providers, Sitecore and Salesforce, decided to partner upand solve this major challenge for marketers, and it’s kind of a big deal.
Why Marketers Should Be Excited
Sitecore is a leading enterprise-level content management system (CMS). The company is known for being consistently ranking as a Gartner Magic Quadrant solution for Web Content Management. Salesforce is mostly known for its powerful CRM solution, but it also has the industry’s best digital marketing cloud.Together, these platforms can help marketers design personalized, connected experiences.
On its own, Salesforce’s Marketing Cloud is a powerful solution to execute multichannel campaigns. However, there are still challenges with designing personalized experiences that extend to things like the corporate website. This partnership with Sitecore completes Salesforce’s solution.The result is a more integrated system that opens doors for marketers to be able to execute personalizationat scale.
Take the Next Step
There is a huge opportunity for organizations to leverage the full power of the Sitecore/Salesforce partnership to execute personalized experiences faster and with more consistency. If you’re curious about these tools, or how your organization can benefit from this exciting partnership, let’s talk.
Liquid will be hosting its 2nd Sitecore Simplified Breakfast Roundtable of 2019, with a few of our Sitecore and Salesforce experts leading the conversation on Thursday, August 1st from 8:30am-10:00am at Liquid HQ. Interested? Reserve your spot now because space is limited!
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