It’s an exciting time to work in the field of marketing. As marketing evolves, technology is becoming more and more ingrained into the entire discipline. That meansmarketing leaders are now gaining unparalleled access to a new set of capabilities just waiting to be leveraged.
Throughout our evolution as a species, human beings have had an innate desire to connect with one another. It defines what it means to be human. That’s deeeeeeeep!
Think about this timeline: in approximately 130,000 B.C. humans began communicating with rudimentary cave paintings, fire-side storytelling, drums, and smoke signals. This evolved into more refined and sophisticated forms like handwriting, the printing press, the telegraph, the telephone, the radio, photography, television, mobile phones, the internet, and ultimately various forms of social media. This is an amazing array of communication solutions that have evolved alongside of our mastery of language. All unified and ultimately designed to do one specific thing – connect us to one another.
At our core, we love to tell stories and we love to share our experiences. The many evolutions of communication have allowed our thoughts, words, and images to explode over the past century. But, of them all, the digital evolution of the past 30 years has profoundly changed the very nature of our connections.
Since the early 1990s, communication focused on the internet and mobile platforms has both enhanced and challenged our ability to connect with one another on a very personal level. While the world has never been more “connected,” the amount of digital noise continues to grow exponentially. For businesses in desperate need to communicate their brand, product, or service this noise obstructs the path to connection. It is for this reason that companies like Liquid have continued to expand their strategy and consulting services. With all of these ways to communicate your message, how will you not only find your target audience but also deliver to them what they want at that critical moment? Decision time.
Since our founding, Liquid has dedicated itself to always seeking out the best solutions for its customers, regardless of our personal preferences. We have committed to being agnostic to technology and to platform. The only question to ask is “what is the best possible solution for this customer?” We define the problem, devise the solution, and deploy the technology.
Today, in 2020, nothing about this has changed at Liquid. While we remain open-minded and customer-centric, the market for these solutions has evolved dramatically. The market has moved beyond the concept of simple content management and basic commerce to one capable of providing an entirely personalized digital experience. The emergence of Digital Experience Platforms (DXP) has changed the game and set a new standard for P2P, B2B, and B2C connections.
As a digital business company committed to delivering leading-edge technology and operational value, Liquid identified early on that our ability to provide these enhanced solutions would define the future of what it means to connect in the digital age. In doing so, we committed to a robust Sitecore Partner Practice within Liquid’s larger technology team. This enterprise solutions team recently enabled Liquid to earn the coveted status of Sitecore Gold Partner.
So, why Sitecore? What did our team see in Sitecore that positioned them as one of our preferred solutions? Well, in a nutshell, Sitecore is an enterprise-level solution that is scalable for our customers. Built with four core elements, Sitecore offers enhanced options within every aspect of the customer journey lifecycle:
- Sitecore Experience Manager (XM) – tackles multi-site, multi-lingual content; write once, deliver everywhere; drag, drop, done!
- Sitecore Experience Platform (XP) – combines customer data, analytics, and marketing automation capabilities to nurture customers throughout their journey with personalized content in real-time, across any channel. Awesome!
- Sitecore Experience Commerce (XC) – the only platform to natively merge content, commerce, and data in a single, enterprise-level commerce solution.
- Sitecore Content Hub – Digital Asset Management + Content Marketing Platform + Marketing Resource Management + Product Content Management – all in one!
When these elements are combined the result is Sitecore Experience Cloud. This end-to-end content, commerce, and personalization platform is capable of delivering on the promise of one-to-one, customized messaging. Executed properly, emerging and existing category-leading brands are able to increase both affinity and loyalty.
Proudly, Liquid now exists among an elite group of partners embracing Sitecore’s ability to deliver memorable experiences and, in their words, provide “human connections in a digital world.”
We are Making Digital Work, we are making Sitecore work, and we are delivering value for our customers one solution at a time. Let’s connect!
Our expertise is only as good as our ability to share it with you. Here are the latest thoughts and ideas from our team.
Have you recently found yourself Googling, “What is Sitecore?” Or maybe you’ve heard about Sitecore and are considering taking the leap of faith into digital adulthood, so your search is something more like, “Why do I need Sitecore?” or “Why is Sitecore important to a business?” You may even already be a fully matured Sitecore stalwart but are unsure if you’re maximizing its potential. All great questions. So, lets jump in.
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