Best Practices
Best Practices Blog Posts
Design
Why Your Brand's Visual Identity Matters
What is a visual brand identity, you ask? It’s only one of the most important things about your business. Branding is far more in depth than aesthetics. It delves into the core of why you exist as a business. It requires hours of research and analysis to ultimately cultivate something visually appealing that communicates your message: your visual identity. A visual identity is comprised of a system of external expressions such as a logo, color palette and texture, typography, iconography, illustration, photography, motion principles, and composition.
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Design
The Video Animation Process: Explained
Animated video can be your most powerful engagement tool for gaining customers – if done correctly.
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Design
Deconstruct, Reframe, Reimagine: A Look at the Creative Process
I’m always fascinated by good thinkers, good ideas and the exciting ‘A-ha!’ Moments that keep us inspired. To me, that creative impulse is what I love about my job. Jonah Lehrer, author of Imagine: How Creativity Works, said, “The skills, perspectives and networks that promote innovation and creativity also create strong thinking individuals with resources that extend beyond any single measure of worth or productivity.”
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The Liquid Promise
Whether it's new or improved sales approaches, customer experiences, or overall culture fixes, we can build highly technical, highly specialized digital solutions that answer the call. We help your business meet its rapidly changing digital marketplace, head-on.
This is our promise to make digital work for you.