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Best Practices

Best Practices Blog Posts

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Marketing

Intro to Heatmaps: Understanding User Experience – Part 1

Attempting to understand how a visitor uses your website by analyzing your web analytics platform alone could cause you to make inaccurate assumptions. Quantitative metrics like bounce rate, conversion rate, time on page, and page load time can help you begin to understand user experience, but when matched with a heatmap, you can truly see the full picture.

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Spiderweb
Marketing

The Tangled Web We Weave

The problem with most marketing departments is that more often than not, they don’t communicate well with one another. So many times I have run into a setup where one person is responsible for social media, another is responsible for email, yet another is responsible for paid search and so on.

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Like you, we're passionate businesspeople at the end of the day. That’s the hallmark of our existence. Nothing inspires us more than building unique digital pathways that help businesses transform and optimize their platforms and processes.

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