Technology

Adventures in Encoding

Recently I sent an SD spot to a television station in DG approved MPEG2 specs. I heard from the producer a half an hour later that they requested a H264 QuickTime movie rather than an MP2. I thought, “Really everyone it’s not all that hard to convert a MP2 to a QuickTime movie”.  It seems that many TV stations and others have a set way of doing things and if something is out of their standard operating procedure they just don’t know how to cope with it.

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