Holidays

If you’re in business, you’re no stranger to acronyms. In fact, you’ve probably been in an email chain where someone said something like this: “The SOW for UAT on the MAP needs to be signed in a PDF by EOW.”

Attempting to understand how a visitor uses your website by analyzing your web analytics platform alone could cause you to make inaccurate assumptions. Quantitative metrics like bounce rate, conversion rate, time on page, and page load time can help you begin to understand user experience, but when matched with a heatmap, you can truly see the full picture.

It’s one thing to analyze data, and another thing entirely to visualize the findings.

In the last 3 years, spending on data analytics services has increased 51.36%, with an expected growth of 13.2 billion dollars in 2019. Now more than ever, it’s crucial to ensure you have the necessary experts on your analytics team.

So, you want to dabble in the world of data? Maybe you heard industry buzzwords like “machine learning,” “predictive analytics” and “data mining,” and your interest was piqued. Or perhaps your boss made a company-wide announcement that data is king, and he wants in.

It’s no secret that Google Tag Manager can be a challenge for anyone in digital marketing to grasp. You set up a myriad of tags, triggers and variables, only to be left back at square one with a massive headache.

With the world moving into the digital space so rapidly, it has become an important part of every business to have an online presence. Understanding how your digital marketing fits into the grand scheme of things is a big part of being successful on the internet.